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Internal culture changes can revitalize quick-serve operations.
Top of Mind
Fresh, upscale toppings spice up pizza offerings.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
Your Brand, Top of Mind
You’ll get the sale if your brand is the first thing customers think of when they’re hungry.
Extreme Makeover, Fast Food Edition
Kickstarting growth through rebranding efforts requires more than a logo change and new wall colors.
340 Years of History
Find out which brands are celebrating anniversaries and milestones this year.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
The 10 Most Innovative People
In a segment crowded by competition, these are the 10 people who matter most.
Pizza Patron Emphasizes Latin Core with New Leadership
Mexico-born Guillermo Estrada named president of the company.
Pizza Patron, Pepsi Celebrate Hispanic Heritage
Companies team to give away protective phone egrips with purchase of 2-liter Pepsi product.
Pizza Patron Opens High-Visibility New Location
Dallas unit located right off I-30.
Pizza Patron Promotion Leads to Record Sales
Campaign in Dallas-Fort Worth area boosts weekly sales up by 17 percent over 2008.
Pizza Patron Sales Increase
Comparable sales up more than 4 percent over 2008 for second quarter.
Pizza Patron Expanding Quick-Serve Pizza Concept
Second San Antonio location includes drive-thru and pick-up window, walk-up window, and retail-styled lobby.
First Online Marketing Venture for Pizza Patron
Pizza Patrón has partnered with Warner Home Video to promote the George Lopez film, “Mr. Troop Mom Campout at Home”.
Pizza Patrón Continues Streak of Increases in 2009
The chain saw systemwide comparable sales grow 6.4 percent in March.
Pizza Patrón's Sales Increase Systemwide
The brand credits its new Amigo Pizza with boosting sales.
Pizza Patron Launches a Company First
The new menu item is the first of its kind in the company's 22-year history.
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In the Store
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