Planet Sub is buying anyone named “Joe” a free six-inch sandwich this Friday for National Joe Day.This marks the 2nd year the oven-baked sandwich chain has offered their customers named Joe a free sandwich. The offer extends to anyone with “Joe” as part of their name, including names like “Joanne, Josephine, Joey, Joseph, Mary-Jo, etc.” In addition to the 100 percent sandwiches for the Joe’s, Planet Sub is offering “friends of Joe” a discounted sub at $3.99 (but they must have a Joe with them).
Planet Sub recently announced via its Facebook and Twitter pages that it will once again be running its annual "12 Days of PSub" promotion starting December 12. The 38-store chain will be offering deals every day to its fan base with the promise of steep discounts and prize opportunities.
Planet Sub recently opened in St. Joseph, Missouri, marking the first new prototype store in near proximity to the Midwest chain’s corporate headquarters.
“I have been eating at Planet Sub in Kansas City for years and always thought one would go over great in St. Joe,” says franchisee Shannon Johnson. “The feedback since we’ve opened has been great from everyone. Multiple customers have asked, ‘Why didn’t you open Planet Sub up years ago?’”
Planet Sub opened its first new drive-thru prototype location in North Sioux City, marking its first store in South Dakota. The franchise group who opened the new store earlier in July of 2014 has extensive restaurant experience and being new to the Planet Sub franchise family, was eager to be a part of the prototype development.
“We jumped at the opportunity to launch the new prototype alongside a group with such strong operational experience,” says Ryan Joy, director of franchising. “It is always exciting to add new technology and revenue streams to our systems.”
After eight months of development, Planet Sub has announced the release of their new “Planet Sub” mobile payment processing and loyalty rewards app. Powered by LevelUP and their new white-label program, Planet Sub has prioritized the technology to best suit their marketing and customer loyalty needs.
Planet Sub has announced plans to expand into the Cleveland and Akron, Ohio markets in late 2014 with a five-store area development agreement with new franchisee Aaron Shoemaker and Rymaker Enterprises, LLC.
“We are excited to bring the ‘PSUB’ experience to Ohio. Our goal is to expand in Northern Ohio with multiple locations. We would also love to bring Planet Sub to Central Ohio in the future,” Shoemaker says.
Planet Sub currently has 34 open units, and 45 stores in development with plans to open at least seven more brick and mortar stores in 2014.
At Planet Sub, guests are handed a playing card when they order and listen for that card to be called, indicating their food is ready. The sandwich shop’s real calling card, however, is bread made entirely from scratch on the premises.
“Every Planet Sub is also a bakery,” says cofounder and CEO Jeff Klusman. “There is a dough mixer in every location.”
Planet Sub traces its roots to 1979, when Yello Sub opened near the University of Kansas in Lawrence, Kansas.
Planet Sub announced plans to expand into the Dallas–Fort Worth market in late 2014 with a three store development agreement with new franchisees Steve Davidson and Patrick Pearson.
Steve Davidson, who plans to also be the stores’ operator, says he is most excited about the quality of the product as they begin their expansion plans. “The idea of an old approach to good food; if you put the work in, you’ll get a better product,” he says. “A lot of franchises talk about their bread being what ‘makes their sandwich,’ but PSub really does make the bread that makes their sandwiches.”
As part of their ongoing sustainability initiatives, Planet Sub announced that on Earth Day (April 22, 2014) the company, through their newfound partnership with Trees For the Future has made a commitment to plant one tree for every sandwich sold. The company hopes to plant at least 8,000 trees through their efforts on Earth Day.
Planet sub is taking its homemade bread and more than 45 sandwiches, wraps, soups, and salads to the MileHigh city as they prepare to open their first unit featuring a crisp, new architectural design and branding.