Allen Dikker is on a mission to change the way consumers think about potatoes. In December 2011, the former marketing pro opened the potato-peddling Potatopia at the Menlo Park Mall in Edison, New Jersey. In the 350-square-foot space, Potatopia serves up six signature potato-based creations, and guests can also customize a dish by selecting their choice of potato—smashed, baked, and au gratin among the nine choices—before topping it with vegetables, cheeses, proteins, and sauces.
The potato has just moved from the side of the plate to its center. Potatopia, a restaurant that exalts the humble potato, is opening its first New York City location in the West Village (378 Sixth Avenue at Waverly Place), adding a fresh, new option to Manhattan’s dining scene. This potato-centric concept launched in 2011 when founder Allen Dikker opened the restaurant’s first outpost in Edison, New Jersey, offers a customizable menu featuring nine different potato styles, premium toppings, and house-made sauces.