Trufoods Recruits Energy Kitchen Founder as COO

Trufoods, LLC announced the appointment of Anthony Leone as the brand’s new chief operating officer for Ritter’s Frozen Custard, Wall St. Deli, Arthur Treacher’s Fish & Chips, and Pudgie’s Famous Chicken.

Leone officially came aboard the Trufoods team on August 1 and brought with him a plethora of franchising and restaurant experience that dates back to 1991.

The Art of the LTO

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.

Pudgie's Unveils First New Menu Item in Four Years

For the first time since it was acquired by parent company TRUFOODS LLC in 2007, Pudgie’s Famous Chicken launched a new food product, the BBQ Pulled Chicken Sandwich LTO.

Gary Occhiogrosso, chief development officer for TRUFOODS, says there were more pressing needs for the company to address with Pudgie’s before introducing any new menu items.

Fallen From Its Former Heights, Pudgie’s Set to Rebound

A 30-year-old chicken brand that once boasted more than 100 stores but now only has seven open is getting a chance at new life.

Pudgie’s Famous Chicken, a New York–based concept now owned by TRUFOODS LLC, announced a deal with an existing franchisee that will bring 15 new units to Suffolk County on Long Island in the next three years.

Gary Occhiogrosso, chief development officer of TRUFOODS LLC, says the Pudgie’s brand is ready for aggressive, but responsible, growth.