Qdoba

The Fall of Pizza

What’s happened to pizza’s major players?

In 2000, the QSR 50 Report, this magazine’s annual ranking of the nation’s top quick-service brands, showed a robust American appetite for pizza, a category trailing only burger joints in representation. With pizza chains claiming four of the list’s top 15 slots and 12 of the top 50, the segment seemed poised to maintain its spot as a 21st century quick-service staple.

Qdoba Revamps Loyalty Program to Add Flexibility

Qdoba Mexican Grill has had a loyalty program available for customers for several years now, but the company announced that it is rolling out an enhanced version of the program to give customers more flexibility with the points they earn.

Qdoba Rewards creates a bank system that customers can access online and interact with whenever they like, including the ability to redeem their points whenever they choose—like, for instance, to go toward the purchases of friends or family they might be with.

To Continue Growth Trend, Qdoba Promotes Five

Denver-based Qdoba Mexican Grill announced that it promoted five executives to build upon the company’s positive sales and new unit growth through innovative marketing, franchise development, and menu innovation. Promotions include: Karen Guido to chief marketing officer; David Craven to division vice president of marketing; Neil Harfert to division vice president of restaurant operations; Jim Piper to division vice president of restaurant operations; and John Dikos to director of franchise development.

The New Kids’ Meals

Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.

As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing childhood-obesity crisis, restaurants have sought to provide menu items that are not only good for kids, but also taste great.

Wake Up Breakfast Proteins

There is an answer to the age-old question of which came first, the chicken or the egg.

It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly popping up on a.m. menuboards at quick-service and fast-casual restaurants.

The Power of Two

Marketing professors over the years have lectured students that they should never give a customer too many choices. Quick-serve operators must have missed that class. A look at several successful quick-serve menus reveals some form of a Choose Two option, where consumers can create a meal by combining items from an array of choices. 

Beyond Your Four Walls

The wedding dinner was prepped for the oncoming slew of guests: Stainless steel chafing dishes lined the buffet tables, silverware sat wrapped in cloth napkins and silver rings, and servers stood at the ready in black slacks and white dress shirts.

It was a fine feast to celebrate the sharing of vows, but there was a twist: The dinner was catered and staffed by Dickey’s Barbecue Pit.

Local Heroes Top Golden Arches

In a recent survey, local brands, fast casuals, and (of course) Chick-fil-A rank at the top of consumer satisfaction list.

Chick-fil-A, Chipotle, and Panera Bread rank among the best quick serves in the country in customer satisfaction, according to a study J.D. Power and Associates released on Tuesday.

The 2010 U.S. Restaurant Satisfaction Study evaluated consumer responses to an online survey that measured four aspects of customer satisfaction: price, environment (ambiance, cleanliness, convenience of location/hours), meal (quality/taste of food, meal presentation, portion size), and service (speed, wait staff courtesy/friendliness). 

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