In 2000, David Miller went from being the COO at Checkers Drive-In Restaurants to being the owner/operator of 28 Rally’s restaurants in Kentucky and southern Indiana. Since that deal, Miller has successfully promoted his restaurants by using sports to draw in customers. Miller has been a long-time supporter and sponsor of local and college sports teams in the Louisville, Kentucky, area. Whether it’s football, baseball, or basketball, Miller’s sports marketing strategies have made his Rally’s restaurants consistently profitable, win or lose.
Checkers Drive-In Restaurants Inc., the largest double drive-thru restaurant chain in the U.S., announced the launch of its new digital campaign, which includes new websites for both its Checkers and Rally’s brands, a companion mobile Web experience, a comprehensive franchise sales website, and a broad reaching social media strategy featuring Facebook, Twitter, YouTube, and Foursquare experiences designed to interact directly with fans.
Some might say that the last three years have not been very, well, accommodating for the quick-service industry. With lenders and customers alike pulling their dollars off the table, the industry has been left to make due with the circumstances and struggle to stay afloat until the economic environment warms.
Although the recession created a fair share of hand wringing in quick-serve c-suites, the franchisees have been dealt the biggest blow; they’re the ones tasked with keeping the brand’s operational gears turning, and the slowing dollars, for them, means a slowing livelihood.