With the Fall 2010 college semester well under way, frozen yogurt and smoothie brand Red Mango is implementing a back-to-school program.
In 2007, Dan Kim started blogging about his newly conceived frozen yogurt concept, Red Mango, months before the first location even opened its doors. Using MySpace as his primary outlet, Kim built an online buzz about the chain, posting photos of the store’s progress while keeping his future customers apprised of his passion and love for the product.
He remains an avid devotee to the blog, as well as to Facebook and Twitter, even now that his Dallas-based chain includes more than 60 locations in a dozen states.
Frozen yogurt has always been categorized as an “ice cream substitute,” Red Mango president Dan Kim says, but he differentiates his company’s product not by what it isn’t, but by what it is. Kim describes Red Mango’s product as a tart, refreshing, all-natural nonfat yogurt with calcium, protein, and a patented strain of probiotics to support the immune system and regulate the digestive system.