Richtree Natural Market

Bringing Tech to the Table

When Richtree Natural Market, a Canadian quick-service brand, began developing a food-court concept for the Toronto Eaton Centre mall, company leaders knew they wanted to incorporate innovative technology into the customer experience.

“In today’s age, when you think about efficiency, you immediately think of technology,” says Joshua Sigel, chief information officer for Richtree Natural Market. The challenge, Sigel says, was creating a marketplace that showcased new technologies while still staying true to the company’s core value of “where good comes together.”