Rita's Italian Ice

Rita's Italian Ice Sets Sail for China

Rita’s Italian Ice, an Italian ice concept with over 600 outlets in 21 states, announced the opening of its first international outlet at Unit 202A, Ocean Seaview Hotel, Hua Qiao Cheng, No. 3 Guang Qiao Road, Nanshan District, Shenzhen, China. Since 1984, “Ice, Custard, Happiness,” has been the East Coast brand’s motto, and almost 30 years later, Rita’s is will serve up its custom desserts in China.

Pretzels and Italian Ice: Match Made in Heaven?

Most franchisees would jump at the opportunity to boost their revenue with limited additional costs. Jeff Moody and Marty Ferrill are trying to give their franchisees the ability to do just that.

Moody, CEO of Rita’s Italian Ice, and Ferrill, president of Philly Pretzel Factory, announced a new cobranding operation between their brands.

Rita's Italian Ice Debuts Fall Pumpkin Cheesecake Flavor

Rita’s Italian Ice, the nation’s largest Italian ice concept with more than 600 outlets in 21 states, has introduced its newest flavor, Pumpkin Cheesecake Cream Ice, to its Cool Treat menu for a limited time through September 24, 2013. 

Rita’s newest Cream Ice flavor combines two Rita’s flavors, Cheesecake and Pumpkin Pie.

“Our new Pumpkin Cheesecake Cream is the most refreshing way possible to enjoy the flavor of the holidays,” says Jeff Moody, Rita’s CEO. “It’s sure to be a fall favorite.”

Rita’s Celebrates Frozen Custard Day this Week

Rita’s Italian Ice announced it will celebrate National Frozen Custard Day this Thursday, August 8, 2013. Guests who visit Rita’s and make a purchase on National Frozen Custard Day, August 8, will earn a double punch on their Rita’s Rewards mobile card, which rewards guests for their loyal purchases. Guests can download Rita’s Rewards via the Rita’s Ice app by visiting http://www.ritasice.com/ritas-rewards/.

Rita’s Raises More Than $180K for Childhood Cancer

Rita's Italian Ice announced it raised $180,988 following the June conclusion of the company’s nationwide annual Paper Lemon Fundraising campaign and eighth annual partnership with Alex’s Lemonade Stand Foundation (ALSF), a national nonprofit dedicated to finding cures for all kids with cancer. A check presentation will take place July 31, 2013 with Hero Families and childhood cancer survivors, along with ALSF’s Jay and Liz Scott, accepting the donation from Rita’s executives.

 

Rita’s Chairman Takes the Reins

Rita’s Italian Ice, one of the nation’s largest Italian Ice concepts with over 600 outlets in 20 states, announced Michael Lorelli, an operating partner of Falconhead Capital, a private equity firm specializing in growing consumer-focused and franchise businesses, which acquired Rita’s in 2011, has been named executive chairman of the board. Lorelli had been an outside director since the Falconhead acquisition.

 

Rita’s Heads to Candy Land for Summer Game

Rita’s Italian Ice, a large Italian Ice concept with over 625 outlets in 20 states, continues its Summer of Fun with the introduction of their CANDY LAND collect and win game. Guests can play at all Rita’s locations through August 18, 2013 while supplies last. Rita’s fans are encouraged to collect CANDY LAND and Rita’s character game pieces from their favorite Rita’s treats for a chance to win one of 10 family vacations to Tradewinds Island Resort in Florida, including a day at Busch Gardens, Tampa, from VisitFlorida.com.

Rita's Invites Guests to Cool Off This Summer

Rita’s Italian Ice, one of the nation’s largest Italian Ice concepts with over 625 outlets in 20 states, announced they will kick off summer for the second year in a row with cool prices on two of their most popular treats! On Friday, June 21, 2013, the First Day of Summer, Rita’s will be scooping regular sizes of their famous Italian Ice for only $2, or guests can enjoy a regular size signature Gelati, a layering of Italian Ice and Frozen Custard, for only $3.

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