Trufoods Recruits Energy Kitchen Founder as COO

Trufoods, LLC announced the appointment of Anthony Leone as the brand’s new chief operating officer for Ritter’s Frozen Custard, Wall St. Deli, Arthur Treacher’s Fish & Chips, and Pudgie’s Famous Chicken.

Leone officially came aboard the Trufoods team on August 1 and brought with him a plethora of franchising and restaurant experience that dates back to 1991.

Ritter's New Operations Executive is a Sweet Success

TRUFOODS LLC is delighted to announce the appointment of Stew Stolz as executive director of operations in charge of the Ritter’s Frozen Custard brand. Effective May 3, 2013, Stolz accepted his position and brought his wealth of knowledge and experience to the veteran frozen custard franchise. Stolz’s extensive background, most recently as the franchise operations manager at TRUFOODS LLC, will help Ritter’s achieve continued success throughout the year and spearhead the introduction of a new product portfolio.


In a Search for Foodies, Ritter’s Creates Unique Flavors

Inspired by consumers’ ever-increasing obsession with the story of their food and everything Food Network–related, Ritter’s Frozen Custard realized last summer that the time had come to spice up its menu and capture this growing market.

And the chain wasn’t afraid to go outside of its comfort zone. Developing a line of “Flavors for Foodies,” the brand came up with eight new and unique flavors, including Lemon Basil, Avocado Banana, Balsamic Strawberry, Spicy Chocolate, Nutty Ale, and more.

The Art of the LTO

Offer a Big Mac or a Quarter Pounder to casual McDonald’s customers, and they might shrug. But offer a Shamrock Shake or a McRib, and there’s a good chance they’ll salivate. These menu options have become hugely successful at the fast-food giant, despite being offered for only a few weeks out of every year.

So why doesn’t McDonald’s add them to the permanent menu? Largely because quick serves have discovered that a good limited-time offer can boost brand excitement and even single-handedly drive sales.