Punchh, a brand-centric mobile customer relationship management platform for restaurants, was tapped by Roy Rogers Restaurants to create a mobile loyalty app and CRM platform for the chain. Scheduled to debut this fall at its 22 corporate locations, the restaurant brand aims to engage guests with a new frequency-based loyalty program that will further drive brand awareness through word of mouth over social media and acquire new customers through referrals.
Roy Rogers Restaurants signed a franchise agreement with Ed Abramson for a new location in Brick, New Jersey. The Brick Roy Rogers is projected to open in early 2015, marking the franchisee’s second restaurant opening in the Ocean County market. Abramson is the owner and operator of the Roys location in Pine Beach, New Jersey, open since 1994.
Roy Rogers has announced the slow-roasted Pulled Pork Sandwich, which will be available at participating restaurants now through the end of July.
“The Pulled Pork Sandwich has been a classic summer favorite at our restaurants for a few years,” says Carrie Isabell, Director of Marketing at Roy Rogers Restaurants. “However, this summer, Roys offers customers the added benefit of saucing pulled pork sandwiches to their liking at our Fixin’s Bar. Customers always enjoy making sandwiches their own at Roys, and will be able to do the same with our pulled pork.”
Roy Rogers announces the introduction of All You Can Eat Pancake Weekends for $1.99, available to dine-in customers every Saturday and Sunday morning through May 25.
Roy Rogers Restaurants announced the quick-service chain signed a franchise agreement with RR Pasadena LLC for a new restaurant in Pasadena, Maryland. The Pasadena location will open in early 2015 and marks the Mid-Atlantic chain’s return to Anne Arundel County after more than a decade.
Roy Rogers announced the return of a fan favorite, the Premium Icelandic Cod Fish Fillet.
Customers can enjoy the flaky fish on a warm Kaiser roll topped with tartar sauce. They also can double the order with the Fish & Chips platter served with two fillets, cole slaw, and french fries.
Roy Rogers announced the appointment of industry strategist Carrie Isabell to the position of marketing director for Roy Rogers Restaurants Inc. Isabell comes to the organization with a strong industry background having worked with high-profile brands. Isabell will oversee all marketing and communications efforts for the 50 company and franchised units across the Mid-Atlantic region and beyond as Roy Rogers expands its footprint.
Roy Rogers Restaurants is serving up a new, warm, and toasty limited time offer menu item that adds some Roy Rogers flare to an American classic – the Gold Rush Hot Ham N' Cheese sandwich. With an iconic fan favorite of the Gold Rush Chicken Sandwich at the restaurant chain since the early 1990’s, Roys is debuting the pop
Roy Rogers announced that Hunter Bright Restaurants has purchased three Roy Rogers Restaurants in the Alexandria, Virginia area. The locations of the restaurants:
8860 Richmond Hwy, Alexandria, Virginia 22309
1506 Belleview Blvd, Alexandria, Virginia 22307
7013-F Manchester Lakes Blvd, Franconia, Virginia 22310
Roy Rogers Restaurants announces the opening of their new company owned store in Waldorf, Maryland. On November 11, 2013 beginning at 11 a.m., hungry Roy Rogers fans will be able to get their fix of Roy Rogers – right in their Waldorf neighborhood just off Crain Highway in the Berkley Square Shopping Center. Roy Rogers has taken over an existing quick service restaurant, remodeling the location to bring their quality menu to the area.