Rubio's Fresh Mexican Grill is set to open on March 25 in San Mateo, California, and this location boasts a beach-like, water-centric atmosphere.
Flavors are sirloin steak, garlic herb shrimp, Portobello mushrooms & poblano peppers, and grilled chicken.
Rubio's Restaurants, Inc. today announced the signing of a new franchise agreement and its 2006 development plans.
Rubio's Restaurants, Inc. announces that Sheri Miksa has resigned her position as president, chief executive officer and director of the company.
Carlsbad-based Rubio's® Restaurants, Inc. announced it has named Lawrence Rusinko vice president of marketing. Rusinko will report to Sheri Miksa, president and chief executive officer of the company.
Rubio's Fresh Mexican Grill is taking it to the streets and turning up the heat with a new, fully integrated marketing campaign that will launch this week in Southern California markets.
Dubbed a “mini e-magazine,” Rubio’s Beach Club Bulletin is part of a multilevel e-marketing program intended to strengthen Rubio’s ties to its tech-savvy customers.
Rubio's announced that revenues for the fourth quarter and year ended December 26, 2004, rose 7.1% (to $32.7 million) and 9.9% (to $137.4 million), respectively.
The new HealthMex combo offers guests a low-fat burrito meal alternative.
Tongue in cheek (we hope), Rubio's refers to itself as "the creator of the Affordable Fast Casual Fresh Mexican Grill segment" of the restaurant industry.
The Cabo Coconut Shrimp Taco is made with coconut battered shrimp, shredded cabbage, hand-made salsa fresca, and a pineapple mango glaze, all folded into a grilled corn tortilla.
Is it the value menu, quick-casual style? Rubio's Fresh Mexican Grill has announced the introduction of its new Fresh & Affordable Menu.
Tim Hackbardt leaves Del Taco to head marketing at the fast-casual Mexican grill.
Two of the palm-sized Street Tacos will retail for $2.99. A three taco combo meal, including beans, rice and chips is also available.
The yearlong outreach program, called Ralph's Private Baja after Ralph Rubio of Rubio's, is intended to encourage tourists to visit Baja California.
Increase in revenues matched by loss on the bottom line.
Fifth consecutive quarter of positive comparable store sales.
The chain plans to provide lunch to participants involved with the NFL’s Kickoff to Rebuild program on Jan. 24 and fans entering the stadium on Super Bowl Sunday.
Rubio's reports 41% increase in Q3 pro forma net income, exceeding previous guidance.
The quarter’s earnings per share exceeds the company’s earlier guidance by 2 cents per share