Rubio's

Rubio's

industry headlines

Rubio's Redesign Reels In Big ROI

2014-10-09 Rubio’s Restaurants is reeling in a big catch with its suitability-focused redesign.

Rubio’s Reels in New Sustainable Shrimp Dishes

2014-08-28 Rubio’s Restaurants, the brand known for coastal cuisine and its fish taco, is continuing its culinary evolution by going tropical with the addition o...

Rubio's Ad Links Its Ocean Advocacy to Culinary Inspiration

2014-03-11 San Diego-based chain Rubio’s launched an extension to its current ad campaign, “To The Ocean,” with a centerpiece television commercial entitled “Thr...

Rubio's Reels in Lobster Taco, Burrito LTO

2013-10-24 Rubio's Restaurants, known for its fish taco, is celebrating the return of its fan favorite, Langostino Lobster Taco and Burrito, for a limited time.

Rubio’s Embraces Summer with New Coastal Trio

2013-08-01 Rubio’s, a brand known for popularizing the fish taco, is introducing The Coastal Trio, a taco flight of three sustainable options including The Origi...

3 Sustainable Seafood LTOs Join Rubio's Menu

2013-05-09 As part of its continued efforts to offer guests high-quality coastal cuisine, Rubio’s Restaurants is introducing three new chef-crafted sustainable s...

Rubio’s Spotlights a Trio of Sustainable Shrimp Entrées

2013-02-14 Rubio's Restaurants celebrates its most popular shrimp dishes by spotlighting three items fresh from the grill: the Grilled Shrimp Burrito, Gourmet Sh...

Four New Grilled Seafood Dishes Ring In 2013 at Rubio's

2013-01-04 The restaurant brand known for fish tacos, seafood dishes, and a devotion to the ocean is ringing in 2013 by spotlighting four menu options fresh from...