industry headlines

Rubio's Boosts "Fresh and Affordable" Menu

2004-08-27 The Cabo Coconut Shrimp Taco is made with coconut battered shrimp, shredded cabbage, hand-made salsa fresca, and a pineapple mango glaze, all folded into a grilled corn tortilla.

Rubio's Introduces Value Menu of Sorts

2004-06-01 Is it the value menu, quick-casual style? Rubio's Fresh Mexican Grill has announced the introduction of its new Fresh & Affordable Menu.

Rubio’s Announces New Marketing Chief

2003-11-13 Tim Hackbardt leaves Del Taco to head marketing at the fast-casual Mexican grill.

Rubio’s Rolls Out Baja-Style Tacos

2003-10-01 Two of the palm-sized Street Tacos will retail for $2.99. A three taco combo meal, including beans, rice and chips is also available.

Mexico’s Baja California State Tourism Board and Rubio’s Fresh Mexican Grill Align to Promote the Region.

2003-09-23 The yearlong outreach program, called Ralph's Private Baja after Ralph Rubio of Rubio's, is intended to encourage tourists to visit Baja California.

Rubio’s Reports Second Quarter Results

2003-08-06 Increase in revenues matched by loss on the bottom line.

Rubio’s Reports Positive Earnings for Fiscal 2002

2003-03-12 Fifth consecutive quarter of positive comparable store sales.

Rubio's Fresh Mexican Grill Scores At Super Bowl XXXVII Providing Fans With Authentic Taste of Baja

2003-01-24 The chain plans to provide lunch to participants involved with the NFL’s Kickoff to Rebuild program on Jan. 24 and fans entering the stadium on Super Bowl Sunday.

Rubio’s Fresh Mexican Grill Announces Third Numbers

2002-10-31 Rubio's reports 41% increase in Q3 pro forma net income, exceeding previous guidance.

Rubio's Reports 41% Increase in Q2 Net Income

2002-08-01 The quarter’s earnings per share exceeds the company’s earlier guidance by 2 cents per share...