Salsa Fiesta

Salsa Fiesta Tests Half Limited, Half Full-Service Model

When Salsa Fiesta opened its sixth domestic location last month, it rolled out a hybrid service model: quick serve for weekday lunches and full-service dining for evenings and weekends. Prior to opening the newest store in Miami Lakes, Florida, the Mexican concept had exclusively used limited service, but founder and CEO Cesar Olivo gives the impression that the transition was somewhat natural.

Salsa Fiesta Taking FL By Storm with 4th Store Opening

Known for its Mexican cuisine and customer service, Salsa Fiesta – South Florida’s homegrown Mexican fast casual concept – recently opened its fourth restaurant in Fort Lauderdale. Owners and operators Cesar Olivo, Adriana Perez Benatar, and Samuel Perez Benatar continue to expand their family-owned empire with this addition to their successful restaurants in Miami, Pembroke Pines, and Aventura. Unique to this location, Salsa Fiesta Fort Lauderdale will serve breakfast seven days a week.

The Fifth Meal

Is brunch the next big daypart?

Some fast casuals find that offering brunch could open a new door for revenue.
Salsa Fiesta offers Huevos Rancheros as part of its brunch menu.

The breakfast and post-dinner dayparts have proved to be successful business extensions for many quick serves the last few years.

Now, some operators are testing another daypart: brunch.

Florida-based fast casual Salsa Fiesta added a brunch offering to its fresh, made-to-order Mexican menu to open the door for additional weekend sales. The brunch menu, served from 10 a.m. to 1 p.m. on weekends, includes items like an enchilada omelet, gluten-free waffles, huevos rancheros, and “hangover tortilla soup,” complete with a fried egg on top.