Salsarita's

Salsarita’s, the Fresh Mexican Cantina with locations across the United States, is launching a new salsa this year – and guests will have the chance to name it. Starting January 15, Salsarita’s guests can submit a creative name for the restaurant chain’s new hot salsa and...

January 2013

Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other...

Salsarita’s is launching a special gift card promotion, “Giving is Getting,” for the 2012 holiday season. This winter, guests who purchase $25 in Salsarita’s gift cards will receive a $5 rewards certificate redeemable through January 31, 2013.

Salsarita’s announces a new development agreement for Mississippi. Under the terms of the new plan, Salsarita’s will open 10 locations throughout Mississippi over the next five years. Area developer J.C. Clark, who was a leading franchisee for McAlister’s Deli when current...

Salsarita’s, the national Fresh Mexican Cantina, is pleased to announce the addition of Mark Cote to the corporate team as vice president of operations.

Cote brings more than 30 years of operations experience in the restaurant industry to Salsarita’s. He will lead the...

Salsarita’s, the national Fresh Mexican Cantina, is pleased to announce a new addition to its corporate team: Director of Marketing Yanira Castro. Castro brings 14 years of restaurant and technology experience to the fast-casual franchise. She will lead the marketing team in developing and...

October 2012

Setting strategic objectives, visiting stores, developing franchisee relationships, building a strong organization, mentoring tomorrow’s leaders—CEOs have a lot of responsibilities on their plate. But several chief executives manage to add one very helpful task to their to-do list:...

Salsarita’s—the Fresh Mexican Cantina—is pleased to announce Chris Bailey’s addition to the corporate team as vice president of franchise development.

Bailey has more than 25 years of sales experience, the last eight years of which were spent with Bojangles’...

Some people just have what it takes to turn a brand around. And Phil Friedman, former CEO and president of McAlister’s Corporation, is one of those people.

After his Mississippi Restaurant Group purchased Salsarita’s—a fresh cantina that offers a bright and colorful...

Salsarita’s, the 80-unit Fresh Mexican Cantina chain, is debuting a new line of Mexican-inspired pizzas. Available in restaurants across the country, Cantizzas come in four varieties: BBQ Pork, pizzas with a Southern-meets-South-of-the-Border flavor; Chicken Fajita, with chicken, veggies,...

Brandstand Group announced today that Philip Friedman, former CEO and president of McAlister’s Deli and current CEO of Salsarita's Fresh Cantina, has been named chairman of the board of directors at Brandstand Group, a premier restaurant brand marketing and communication...

April 2012

See this topic come to life with Alexandra Cousteau at the Georgia Aquarium. Register for Dine America today!

Salsarita’s — the Fresh Mexican Cantina — recently announced the launch of its first new menu item under new leadership. 

Beginning April 2 ‘CasaRito – the Saucy Burrito’ will be available to restaurant guests in three delicious varieties: ...

October 2011

When Phil Friedman stepped down as CEO of McAlister’s Deli, a sandwich concept based in Ridgeland, Mississippi, that he grew from 30 to almost 300 locations during his 11-year tenure, many of his friends and colleagues assumed the 65-year-old industry veteran had retired.

“...

A week after the announcement that he’d acquired Salsarita’s Fresh Cantina, former McAlister’s Deli CEO Phil Friedman says his plan for the fast casual is to saturate its existing markets.

Friedman says his strategy is to “exploit” Salsarita’s presence...

Industry veteran Phil Friedman acquired the Salsarita’s Fresh Cantina fast-casual Mexican restaurant chain. Salsarita’s will be owned by Salsarita’s Holdings LLC, a company formed and controlled by Friedman, who serves as CEO. Larry Reinstein will join Salsarita’s...

Newest unit, in Overland Park, Kansas, will open to weekend of discounted pricing on soft drinks, chips, and salsa.
Salsarita's Fresh Cantina is seeking strategic alternatives to further expansion of the quickly growing franchise.

With the release of an Institute of Medicine (IOM) report recommending the government regulate the amount of sodium in the nation’s food supply, the restaurant industry says it wants to take action—on its own.

“The industry supports a voluntary, incremental approach to...

Salsarita’s will celebrate Cinco de Mayo with week-long 55-cent combos.