Sbarro Expands in India, Opens First Unit in Mumbai

Sbarro today announced a franchise agreement to open 15 restaurants in India in the state of Maharashtra. Upper Crust Foods Pvt. Ltd. will develop and operate the restaurants, with the first unit to open in Mumbai this month.  

Over the past six years, Sbarro has announced international agreements with leading franchisees to open restaurants spanning across the globe, including locations in Europe, Russia, Asia, India, the Middle East, South and Central America, and the Caribbean.

Sbarro Taps Former Wendy's, Breugger's Execs

James Greco has been named president and CEO of Sbarro, effective immediately. 

Greco was the former CEO of Bruegger’s Enterprises and is credited by industry experts with the strong performance and growth of the 28-year-old national bagel bakery chain. 

Nicky McGrane, who has been serving as Sbarro’s interim president and CEO, will be leaving the company to pursue other opportunities.

Affinnova Helps Sbarro Optimize its Pricing Strategy

Facing rising food costs and softening industry traffic, Sbarro turned to Affinnova, Inc., the global leader in marketing innovation software and services, to help strategically optimize its menu pricing. 

Understanding that traditional point-of-sale tracking data would not provide enough guidance, Sbarro used Affinnova’s technology to perform a holistic review of its pricing strategy.

Sbarro Emerges From Chapter 11 With Reduced Debt

Sbarro, along with its domestic subsidiaries, announced that its Plan of Reorganization has become effective and the Company has successfully emerged from Chapter 11 with significantly reduced debt and a new capital infusion.

“As Sbarro emerges from Chapter 11 today we are a stronger, better capitalized, and more competitive company with a solid financial foundation for future growth,” says Nicholas McGrane, Interim President and Chief Executive Officer of Sbarro.