Schlotzsky’s Rolls Out Italian-Style Menu

Italy has brought us masterpieces like the Leaning Tower of Pisa, Michelangelo’s “David”, the Roman Colosseum, and the canals of Venice. Now, Schlotzsky’s is debuting their own take on Italian with the launch of four new oven-baked pasta dishes, three specialty ciabatta sandwiches, and a new gourmet pizza, along with their Italian chopped salad. The special “Viva l’Italia!” menu, which means “Hooray for Italy!”, kicks off March 2 at participating locations nationwide.

Schlotzsky's Makes Its Debut in Russia

Schlotzsky’s debuted its first location in Russia, part of a plan that will add more than 50 restaurants throughout seven former Soviet countries over the next 10 years.

The fast-casual brand debuted in Kamergerskyi, a historical area in Moscow, on November 10 and served more than 1,000 customers in the first week alone.  

Closed for Renovation

Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it. Through a redesign, brands have an opportunity to strengthen their connection with customers, and a forward-thinking plan can ensure operators get the most out of the transition.

Schlotzsky's Partners with Punchh for Rewards App

Punchh, a brand-centric mobile guest relationship management platform for restaurants, has helped Schlotzsky’s create and launch Lotz4Me, a branded smartphone app for the 350-unit sandwich chain. The Lotz4Me app allows Schlotzsky’s guests to earn rewards for their purchases, share their feedback and experiences via social media, participate in surveys, get special offers, and receive exclusive insider news.

Fresh Perspective

Lighter menu offerings at restaurants long ago moved from being a nice option for health-conscious customers to being the expectation of a sizeable chunk of the population. Increased consumer demand for more nutritious dining choices has sparked an industry-wide movement toward health-focused menu development.

Schlotzsky’s Continues Targeting Oklahoma Markets

Schlotzsky’s has announced company plans to expand throughout Oklahoma, including Oklahoma City and Tulsa. With 14 existing locations in Oklahoma, Schlotzsky’s company plans call for 10 signed franchise deals in Tulsa and another 15 signed deals in Oklahoma City by the end of 2014 to add to a roster of over 350 locations worldwide. “Schlotzsky’s has already built fantastic brand recognition and a strong reputation in the Oklahoma market,” says David Wheeler, vice president of franchise development at Schlotzsky’s.

The Name Game

With constant pressure to churn out innovative menu items, some quick serves are protecting and marketing unique creations through trademarks, which, while tricky to obtain, have paid off handsomely for many owners and operators.

At Austin, Texas­–based Schlotzsky’s, a trademarked sandwich known as The Original is the brand’s best-selling item.

“Our concept started with one sandwich, one size, in one shop, 43 years ago,” says Kelly Roddy, Schlotzsky’s president. “It is named and trademarked The Original, which really identifies it as that sandwich we started with.”

Texas Town Welcomes New Schlotzsky's

Schlotzsky’s, home of The Original round-toasted sandwich, announced the opening of its newest location at 2661 Midway in Carrollton, Texas.

Schlotzsky’s will kick off its grand opening on April 10 at 9 a.m. with a ribbon cutting ceremony followed by a day of events including a prize wheel, Schlotzsky’s eClub giveaways, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original sandwich a week for a year.

Schlotzsky’s Honors Top-Performing Franchisees

Schlotzsky’s honored Dallas-Fort Worth–area franchise partners at its annual convention last month. Husband-and-wife team Cary and Jackie Albert of Dallas were awarded the Don & Dolores Dissman Franchise Partner of the Year award. Viral Patel, also of the Dallas area, was this year’s recipient of the Roy Thomas Bustin’ Buns Award.

Schlotzsky's Leaps Into Spring with New Offerings

Schlotzsky’s leaps into spring with the return of the limited time only Hand-Carved Sandwiches. From now until May 18, the home of The Original round toasted sandwich will bring back the Roasted Turkey with Avocado & Havarti Cheese, the Hickory Smoked Ham with Bacon, Havarti Cheese & Honey Dijon, and the Braised Beef with Mushrooms & Fire-Roasted Vegetables.