Restaurant redesigns and renovations are a big undertaking for quick-serve brands and often involve a certain level of risk. But renovations are also increasingly appealing for operators looking to improve their store design and environment and the financial benefits that might come with it. Through a redesign, brands have an opportunity to strengthen their connection with customers, and a forward-thinking plan can ensure operators get the most out of the transition.
Punchh, a brand-centric mobile guest relationship management platform for restaurants, has helped Schlotzsky’s create and launch Lotz4Me, a branded smartphone app for the 350-unit sandwich chain. The Lotz4Me app allows Schlotzsky’s guests to earn rewards for their purchases, share their feedback and experiences via social media, participate in surveys, get special offers, and receive exclusive insider news.
Lighter menu offerings at restaurants long ago moved from being a nice option for health-conscious customers to being the expectation of a sizeable chunk of the population. Increased consumer demand for more nutritious dining choices has sparked an industry-wide movement toward health-focused menu development.
Schlotzsky’s has announced company plans to expand throughout Oklahoma, including Oklahoma City and Tulsa. With 14 existing locations in Oklahoma, Schlotzsky’s company plans call for 10 signed franchise deals in Tulsa and another 15 signed deals in Oklahoma City by the end of 2014 to add to a roster of over 350 locations worldwide. “Schlotzsky’s has already built fantastic brand recognition and a strong reputation in the Oklahoma market,” says David Wheeler, vice president of franchise development at Schlotzsky’s.
With constant pressure to churn out innovative menu items, some quick serves are protecting and marketing unique creations through trademarks, which, while tricky to obtain, have paid off handsomely for many owners and operators.
At Austin, Texas–based Schlotzsky’s, a trademarked sandwich known as The Original is the brand’s best-selling item.
“Our concept started with one sandwich, one size, in one shop, 43 years ago,” says Kelly Roddy, Schlotzsky’s president. “It is named and trademarked The Original, which really identifies it as that sandwich we started with.”
Schlotzsky’s, home of The Original round-toasted sandwich, announced the opening of its newest location at 2661 Midway in Carrollton, Texas.
Schlotzsky’s will kick off its grand opening on April 10 at 9 a.m. with a ribbon cutting ceremony followed by a day of events including a prize wheel, Schlotzsky’s eClub giveaways, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original sandwich a week for a year.
Schlotzsky’s honored Dallas-Fort Worth–area franchise partners at its annual convention last month. Husband-and-wife team Cary and Jackie Albert of Dallas were awarded the Don & Dolores Dissman Franchise Partner of the Year award. Viral Patel, also of the Dallas area, was this year’s recipient of the Roy Thomas Bustin’ Buns Award.
Schlotzsky’s leaps into spring with the return of the limited time only Hand-Carved Sandwiches. From now until May 18, the home of The Original round toasted sandwich will bring back the Roasted Turkey with Avocado & Havarti Cheese, the Hickory Smoked Ham with Bacon, Havarti Cheese & Honey Dijon, and the Braised Beef with Mushrooms & Fire-Roasted Vegetables.
The burger segment could learn a thing or two from its more malleable brother, the sandwich. Despite the surge of better-burger companies, consumers are not as satisfied with burger brands as they are sandwich concepts, according to a quick-service restaurant benchmark study from Empathica Inc., a Mindshare Technologies company.
Schlotzsky’s announced the opening of its newest location at 1180 Shingle Creek Crossing in Brooklyn Center, Minnesota. The opening of this location will make two Schlotzsky’s locations in the state.
Schlotzsky’s will kick off its grand opening on January 16 at 10 a.m. with a day of events including games, a prize wheel, Schlotzsky’s eClub giveaways, and more. Plus, Schlotzsky’s will reward the first 100 customers who purchase a CinnaPack of six Cinnabon Classic rolls with one free The Original sandwich a week for a year.