Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.
In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.
The triple threat of Schlotzsky’s Bacon Smoke Cheezy Three-zy sandwiches were such a big hit during their debut, the company is bringing them back for an encore performance. The Chicken & Bacon Smoke Cheezy, Turkey & Bacon Smoke Cheezy, and Ribeye Steak & Bacon Smoke Cheezy will be around through May 29.
Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.
The National Minority Franchising Initiative (NMFI) announced that Schlotzsky’s is among this year’s “50 Top Franchises for Minorities.”
“It is an honor to be recognized by such a prestigious national organization for our dedication to actively recruit and support minorities within our system,” says Kelly Roddy, president of Schlotzsky’s. “We are committed to helping minorities build successful businesses and we welcome additional minority entrepreneurs to become part of our ‘Lotz Better’ family.”
From his Colorado office, Boston Market CEO Lane Cardwell is targeting some free agents—dining free agents, that is.
“There are some customers out there open to where they’ll be eating, and Boston Market is happy to capture that business,” Cardwell says.
Cardwell is referring specifically to the significant chunk of diners who are in limbo after the recession and were forced to trade down for price’s sake.
There’s something about the smell and taste of freshly baked bread that triggers powerful, positive emotional responses in most of us.
Psychologists have noted that the aroma of baked bread evokes happy childhood memories, comfort, and even tender feelings of being loved. One recent survey found the fragrance of freshly baked bread is a favorite smell of both men and women.
This lesson is not lost on supermarkets, which for years have used the distinct aroma of bread baking from in-store bakeries to lure customers to buy more items.
When the iPad was introduced in late January, the tech world buzzed about the gadget’s possibilities and visionary applications. Two of Apple’s other signature products, the iPod and iPhone, sparked such revolutionary momentum that creative minds swirled with ideas on how the iPad, a larger, more comprehensive touch-screen device, might function in a world increasingly clamoring for portable and wireless.
At the end of 2008, Kelly Roddy was in the same boat as every other quick-serve executive. The economy was spiraling out of control around him, the average U.S. consumer’s wallet was shrinking, and his task was to figure out how to successfully weather the storm with his Texas-based quick-service sandwich chain, Schlotzsky’s.