Seattle’s Best Coffee, a featured brand within Starbucks Corporation, is launching three new coffee products, giving coffee drinkers even more ways to sip a great cup of Seattle’s Best Coffee at home. Building on recent success down the aisle with roast & ground packaged coffee, Seattle’s Best Coffee is entering two new coffee categories: the $1.8 billion U.S. single-serve coffee category and the $740 million instant coffee category.
In the wake of the unofficial shopping holiday that is Black Friday, some coffee quick-serve brands are finding an opportunity to reach out to new customers among the 20 percent of Americans who will go back to work.
Seattle’s Best Coffee, a division of Starbucks Corporation, partnered with food manufacturer Inventure Foods Inc. to launch a first for the coffee industry: a blend-at-home frozen coffee beverage line.
“The blended marketplace is huge and growing; it’s a $4.3 billion category,” says Jennifer Dimaris, vice president of channel brand management for Seattle’s Best Coffee. “We currently have blended beverages in our retail concept, so we worked with Inventure, the partner, to create this [at-home] product that uses our coffee as a base.”
January marked Rick Glitchen’s 20th year in the coffee business. Previously a lawyer, Glitchen started off in the quick-service industry with his brother, opening his own street-side café location in 1993. The duo ran their own units for more than two years before signing on with Seattle’s Best Coffee in 1996 and converting their existing locations to Seattle’s Best stores.
Q: How do you know when it's time to evolve your brand, and how do you determine what equity elements should be retained, reworked, or totally discarded?
Seattle’s Best Coffee, part of Starbucks Corporation, today announced that its commuter-centric concept menu is set to arrive at one of the busiest boroughs in the world with the opening of a new Brooklyn franchise location.
Franchisee Eddie Shamah will open the doors of the new Seattle’s Best Coffee location near the new Barclays Center at 253 Livingston Street on June 21, 2012.
The concept menu, which debuted as a test in Chicago in March, boasts delicious coffee beverages and commuter-friendly sandwiches and snacks that will appear for the first time on the East Coast.
As the deadline for filing taxes is quickly approaching, here’s a last minute tip: don’t forget to cash in on the Great American Coffee Refund.
During the final push to Tax Day, Seattle’s Best Coffee, part of Starbucks Corporation, is offering a perk–free coffee–with the Great American Coffee Refund: the first 100,000 people to claim their Coffee Refund on Facebook will receive a free sample of Seattle’s Best Coffee.
Seattle’s Best Coffee, part of Starbucks Corporation, today opened the doors—and drive-thru window— of its new coffee drive-thru concept in Northlake, Illinois. Designed to meet the needs of the more than 36,000 commuters in the suburban Chicago neighborhood, the concept boasts never-before-seen coffee beverages, freshly baked food items, and other car-friendly sandwiches and snacks.
Cream and sugar are common additives to coffee, but cayenne pepper and gummy bears? These aren’t so common, especially in national coffee concepts like Starbucks and Seattle’s Best Coffee.
But coffee drinkers across the U.S. have different preferences for what, if anything, goes into their coffee, as Seattle’s Best recently discovered. The brand conducted a survey through Wakefield Research and found that 83 percent of people add something to their coffee. And for some people, its unusual things like cayenne, balsamic vinegar, or grape soda.