May 24, 2012

Seattle's Best

Seattle's Best Rolls Out New Retail Locations

Seattle’s Best Coffee, part of Starbucks Corporation, announced the addition of 12 new locations, which have opened since April 2011. In recent weeks, the final two locations planned for this fiscal year opened, completing a portfolio of locations in a variety of venues, such as city...

Must-See Speakers
September 2011

From October 9-11, 200 industry insiders...

Seattle’s Best Pres. Eyes Market Left by SBUX
September 2011

Here’s a statistic that may surprise you. Starbucks controls less than one-tenth of the coffee consumed in the U.S.

Despite its seeming domination of every city corner and suburban strip mall, Starbuck’s market control leaves room for others to profit off America’s...

Seattle's Best Takes 'Great Coffee' Message to Nonprofits

Seattle’s Best Coffee, following in its recently announced tagline to be “Anywhere Great Coffee is Needed,” announced that it is providing support to nonprofit organizations in the form...

Seattle’s Best Takes to the Skies

Seattle’s Best Coffee has had a busy year. The coffee brand within the Starbucks portfolio has redesigned its logo and brand identity; rolled out a tiered system of coffee blends labeled simply Levels 1, 2, 3, 4, and 5; launched its first integrated advertising campaign, dubbed “...

Seattle's Best Rolls Out Iced Canned Lattes

Seattle’s Best Coffee, part of Starbucks Corporation, announced the latest addition to its “Anywhere Great Coffee is Needed” marketing strategy: its new line of iced canned lattes. Following a successful West Coast test in 2010, this marks the brand’s entrance in the $1.4...

Seattle's Best Launches First Major Ad Campaign

Seattle’s Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multichannel advertising campaign debuting the brand’s “Anywhere Great Coffee is Needed” strategy. The first phase of the campaign includes a series of online TV ads, billboards,...