Seattle's Best

March 2013

January marked Rick Glitchen’s 20th year in the coffee business. Previously a lawyer, Glitchen started off in the quick-service industry with his brother, opening his own street-side café location in 1993. The duo ran their own units for more than two years before signing on with Seattle...

August 2012

Q: How do you know when it's time to evolve your brand, and how do you determine what equity elements should be retained, reworked, or totally discarded? 

Seattle’s Best Coffee, part of Starbucks Corporation, today announced that its commuter-centric concept menu is set to arrive at one of the busiest boroughs in the world with the opening of a new Brooklyn franchise location.

Franchisee Eddie Shamah will open the doors of the new...

As the deadline for filing taxes is quickly approaching, here’s a last minute tip: don’t forget to cash in on the Great American Coffee Refund.

During the final push to Tax Day, Seattle’s Best Coffee, part of Starbucks Corporation, is offering a perk–free...

Rick Gitchen,  Senior Franchise Partner at Seattle’s Best Coffee has hired Morgan Marketing and Public Relations, an Irvine-based full-service...

Seattle’s Best Coffee, part of Starbucks Corporation, today opened the doors—and drive-thru window— of its new coffee drive-thru concept in Northlake, Illinois. Designed to meet the needs of the more than 36,000 commuters in the suburban Chicago neighborhood, the concept boasts...

Cream and sugar are common additives to coffee, but cayenne pepper and gummy bears? These aren’t so common, especially in national coffee concepts like Starbucks and Seattle’s Best Coffee.

But coffee drinkers across the U.S. have different preferences for what, if anything,...

Seattle’s Best Coffee, part of Starbucks Corporation, showed double-digit growth in the office coffee marketplace during the last year, bringing its coffee brand to new places, including corporate offices, commercial spaces, and government buildings.

For Seattle’s Best Coffee...

Seattle’s Best has already delivered its coffee to airplanes, AMC movie theaters, and major quick serves like Subway and Burger King. Now the Starbucks-owned coffee brand is conquering a new frontier: the corporate office.

The company announced today that its volume in the office...

Seattle’s Best Coffee, part of Starbucks Corporation, announced the addition of 12 new locations, which have opened since April 2011. In recent weeks, the final two locations planned for this fiscal year opened, completing a portfolio of locations in a variety of venues, such as city...

September 2011

From October 9-11, 200 industry insiders...

September 2011

Here’s a statistic that may surprise you. Starbucks controls less than one-tenth of the coffee consumed in the U.S.

Despite its seeming domination of every city corner and suburban strip mall, Starbuck’s market control leaves room for others to profit off America’s...

Dine America, the annual “Executive Idea Exchange” for leaders in the restaurant and foodservice sectors, released the agenda for its 2011 conference. The conference will take place October 9-11, 2011, at the Intercontinental Buckhead in Atlanta.

The conference schedule...

 

Starbucks-owned Seattle's Best Coffee is debuting the "Declare Your Level Show," a virtual comedy smorgasbord on Facebook that begins April 13 at 1:00 p.m. EST. The brand is teaming with world-famous improv troupe Second City Communications for this first-of-its-kind...

Seattle’s Best Coffee, following in its recently announced tagline to be “Anywhere Great Coffee is Needed,” announced that it is providing support to nonprofit organizations in the form...

Seattle’s Best Coffee has had a busy year. The coffee brand within the Starbucks portfolio has redesigned its logo and brand identity; rolled out a tiered system of coffee blends labeled simply Levels 1, 2, 3, 4, and 5; launched its first integrated advertising campaign, dubbed “...

February 2011

In 2007, Togo’s, a 242-unit, 40-year-old West Coast sandwich chain, was purchased by San Francisco equity firm Mainsail Partners, which quickly saw a problem.

“Throughout the system there were six logos on the exterior signage,” says Renae Scott, vice president of...

Seattle’s Best Coffee, part of Starbucks Corporation, announced the latest addition to its “Anywhere Great Coffee is Needed” marketing strategy: its new line of iced canned lattes. Following a successful West Coast test in 2010, this marks the brand’s entrance in the $1.4...

Seattle’s Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multichannel advertising campaign debuting the brand’s “Anywhere Great Coffee is Needed” strategy. The first phase of the campaign includes a series of online TV ads, billboards,...

SeattleNY LLC, a franchisee of Seattle’s Best Coffee, opens new kiosk at Manhattan Mall.