When it comes to developing a quick-service concept, Wingstop CEO Charlie Morrison understands that the economic model remains a large piece of the puzzle. In creating a strong franchise deal that fosters company growth, however, Morrison and many other quick-service leaders know that many other tiles complete the mosaic, including corporate support, marketplace differentiation, and sales momentum.
Shane's Rib Shack
On August 5, President Obama proposed several tactics that would help military veterans returning to civilian life find jobs. The president also called on Congress to re-introduce the Help Veterans Own Franchises (HVOF) Act, which was originally introduced in 2009.
The new proposals, and passage of the HVOF Act, could result in an influx of military veterans becoming quick-serve franchisees.
For some, it’s an average sales-to-investment ratio nearing 2:1, dedicated corporate support that helps franchisees succeed, or a distinctive niche that carries marketplace allures.
For others, a good franchise deal boasts recent growth despite the nation’s economic woes, stable leadership that ensures consistent strategy, or consumer satisfaction ratings highlighting consumer interest.
Shane’s Rib Shack, a Petrus Brands company and the country’s fast-casual barbecue concept leader with 66 restaurants in 12 states, announced the grand opening of its first restaurant in the state of Alabama.
The first Alabama Shane’s will open in Birmingham, on Friday, April 15, 2011, and is owned by Birmingham natives Carl Hess (CEO) and Ron Woodis (
Shane’s Rib Shack’s founder and president, Shane Thompson, is scheduled to appear on QVC during its new gluten-free culinary broadcast Eating Gluten Free – Food & Cookbooks on March 23 at 4 p.m. EDT. Gluten-free hickory-smoked ribs made from Shane’s original recipe will be offered nationwide through QVC and QVC.com for approximately $67. The package (QVC Item No. M25172) includes four 1-pound slabs of precooked ribs, a full-size bottle of Shane’s Original gluten-free BBQ sauce, and three make-at-home sauce recipes taken from “The Shane Family Grill Book.”
Shane’s Rib Shack, a Petrus Brands company, is launching their “Tender Loving Chicken” television ad campaign. The campaign will feature their white meat chicken tenders—served either hand-breaded and fried or flame-grilled—as well as smoked chicken wings, BBQ chicken, half chicken, smoked chicken salad, and fresh salads.
The “Tender Loving Chicken” ad campaign was developed to broaden menu awareness and created by Innovative Advertising, based in Covington, Louisiana. The campaign includes a multi-market cable television advertising media buy.
Barbecue is both family food and community food, says Shane Thompson, founder of Shane’s Rib Shack. He says people enjoy it at backyard gatherings, tailgate parties, family events, and—for the past eight years—at a growing number of restaurants Thompson started with little more than an idea and his grandfather’s secret sauce recipe.