Convenience stores are increasingly taking a larger slice out of the quick-serve pie with fresh food offerings. It’s become such a lucrative business for C-stores that Sheetz, the Pennsylvania-based C-store chain that this week opened its 500th location, is planning stores designed more as fast casuals, sans gas pumps.
Sheetz today announced it is among the first convenience restaurants to install a new coffee brewing technology that offers customers more consistency in taste, temperature, and aroma in short, Sheetz will have a better cup of coffee. The new technology, called Soft Heat by BUNN, will still brew the company’s famous Sheetz Bros Coffeez and represents a $7.5 million investment in the company’s coffee technology.
It was 11 a.m. on May 21 when former San Francisco 49ers quarterback Joe Montana realized he was in trouble. He was on the green at the National Golf Club in Pinehurst, North Carolina. All his golf balls had been played away. Sweat droplets sat poised, threatening to slide down his neck at the uptick of humidity.
C-stores are continuing to tread heavier on quick-serve restaurants’ turf, with one major convenience player now spotlighting its food offerings in its marketing efforts.
The latest advertising campaign from Sheetz, a regional, 400-unit convenience-store chain headquartered in Altoona, Pennsylvania, uses this tag line: “Just because we don’t look like a restaurant doesn’t mean we’re not one.” The new TV spots show actors seating themselves at high-top tables in a dining area.
Though convenience stores have presented a rising threat of competition to quick serves over the last couple of years, new data on customer perceptions shows that the threat might not be so serious after all—at least, not yet.
A new report from Mintel shows that 33 percent of people who have never purchased food at a c-store say it’s because they perceive such foodservice offerings to be low quality.
Never before has innovation been as essential to running a successful quick-serve restaurant concept.
During what has turned out to be the most daunting recession in our nation’s history, innovation has been the driving force for the concepts that are beating the odds.
Often, the inspiration for innovation comes from the top, and that certainly holds true for the following leaders, who were selected from a wide-ranging list of successful operators.