With the media and industry experts touting the importance of executive transparency, many brands and leaders are placing a greater emphasis on being open both with their staff and customers. But while the definition of transparency may seem as simple as being honest about actions and motivations, putting it into practice in the quick-service and fast-casual environment can be complex and challenging, especially when it comes to striking the balance between oversharing and secrecy.
On Fort Lauderdale, Florida’s 17th Street, tucked in the shadow of giants Chipotle and Panera Bread, an upstart burger joint dreams of someday entering the same upper ranks of the fast-casual world that those two brands helped create. Though the restaurant carries a familiar name, its vibe is decidedly fresh.
Welcome to Shula Burger.
Last December, the 22-year-old Shula Steakhouse enterprise entered the quick-service space when it launched Shula Burger, a fast-casual spot eager to differentiate itself from other better-burger concepts.
The concept’s burgers blend brisket, short rib, and Black Angus beef chuck, and the menu includes other novel dishes, like the ahi tuna burger, and sommelier-suggested wine pairings. These upscale options position Shula Burger more as a gourmet fast casual, says vice president of corporate development Bill Herman.
The winningest coach in National Football League history and restaurateur Don Shula is kicking off his newest concept, Shula Burger. The first location will open in Islamorada, Florida (in the Keys) by the end of the year. Other planned locations for 2012 include Fort Lauderdale, Delray Beach, Kendall, Orlando, and Tampa.
Shula Burger is a fast-casual gourmet burger concept that will include wine pairings, as well as salads, chicken sandwiches, fries, shakes, and more.
Don Shula, the winningest coach in National Football League history, announced a new fast-casual burger concept called Shula Burger.
The concept will include gourmet burgers as well as a build-your-own-burger menu. The restaurant will also feature salads, chicken sandwiches, and veggie burgers.
"We have been working on Shula Burger for two years," Shula says. "We think that this will be a highly successful concept."