Smashburger

Daily Deals Evolve

Operators still look to daily-deal services to drive business.

NYC Bagel Deli sold more than 10,500 Groupon deals for the brand last May.
Corey Kaplan, owner of NYC Bagel Deli, says customers bought more than 10,500 Groupon deals for the brand last May.

Two years ago, daily-deal sites such as Groupon, LivingSocial, and a host of other regional and national players boomed as customers clamored for discounted products and services. Many of the sites eventually closed up shop as the trend faded and the space became too saturated.

Smashburger Ranks as One of Fastest Growing Companies

Smashburger announced it has posted three-year sales growth of 254 percent on the 32nd annual Inc. 500|5000 list. Smashburger ranked number 1,562, marking its third consecutive year on the list. The Inc. 500|5000 is a ranking of the nation's fastest-growing private companies and represents the most comprehensive look at the most important segment of the economy: America’s independent entrepreneurs.

Smashburger Continues Smashing Success

Smashburger, the rapidly expanding better burger restaurant concept, announced it has added five new franchise partners to its growing family of better burger franchisees, totaling a combined commitment for 19 new franchise units across the U.S. These most recent franchise agreements bring Smashburger’s total active franchise pipeline to approximately 300 locations, which are expected to open over the next several years.

Smashburger, Live Basil Pizza Head to L.A. LIVE

Consumer Concept Group (CCG) and AEG announced today that the Denver-based restaurateurs would be bringing three of their most popular restaurants to the L.A. LIVE sports and entertainment district in downtown Los Angeles.

With grand openings planned for the fourth quarter of 2013, renovations to the existing ESPN Zone L.A. LIVE will pave the way to create CCG’s latest concept, Tom’s Urban 24, featuring urban cuisine, epic cocktails, ice cold craft beers on tap, and space for private a group parties.

Smashburger Unveils PB&J Shake this Summer

Smashburger, the rapidly expanding better burger restaurant concept, unveiled its newest Häagen-Dazs shake, the Peanut Butter & Jelly, plucked directly from its secret menu of items created by guests themselves. This hand-spun shake combines premium Häagen-Dazs vanilla ice cream blended with strawberry syrup and crushed Nutter Butter Cookies to create an authentic peanut butter and jelly blend with every sip. The Peanut Butter & Jelly shake is available from July 1 through September 30, 2013.

Better Burger, Better Brew

Smashburger’s beer pairings continue to differentiate the brand.

Smashburger cofounder explains craft beer and burger pairing at Chicago event.
Smashburger cofounder Tom Ryan explains a craft beer and burger pairing at a recent Chicago event. Daniel P. Smith

Inside Smashburger’s newest Chicago-area restaurant, a hip-looking joint in the city’s trendy Lincoln Park neighborhood, company founder and chief concept officer Tom Ryan holds up the brand’s Windy City Burger as if it’s Lord Stanley’s Cup.

Packed with layers of melted Cheddar cheese, haystack onions, lettuce, tomato, and spicy mustard on a pretzel bun, the Windy City Burger is the fast-casual chain’s exclusive offering for the Chicago market and continues Smashburger’s six-year run of creating local burgers across its 209-store national footprint.

$35 Million Given to Smashburger for Expansion

Smashburger announced that it has closed on a $35 million round of financing with Golub Capital. The company intends to use the line of credit to finance its ongoing growth plans, which include anticipated 30 percent new unit growth for 2013. Smashburger expects to open 50 to 60 company and franchise locations this year, ending the year at close to 250 locations and 300+ units by the end of 2014.

 

Smashburger Unveils First TV Spot

Smashburger, the rapidly expanding better-burger restaurant concept, unveiled its first television advertising campaign in collaboration with Denver-based Definite Productions, marking the production company’s first spot for a national restaurant brand. Launching the new TV spot will allow the nearly six-year-old Smashburger to extend its message to a broader consumer base and tell its story in a new, engaging way by visually capturing the brand’s personality.

Smashburger Gives Free Burgers to "Burgers" in May

Smashburger announced that, in celebration of National Burger Day on May 28, it will give away a free Classic Smash nationwide to anyone with the last name “Burger,” or variations thereof.

According to WhitePages.com, there are approximately 21,687 people in the United States with the last name Burger and 1,530 named Hamburger. 

Smashburger Grows Nontraditional Presence

Smashburger, the rapidly expanding better-burger restaurant concept, is pleased to announce the addition of three new franchise partnerships for airport locations in Dallas, Texas; Philadelphia; and San Jose, Costa Rica, accelerating the company’s growth in nontraditional locations.

Smashburger has partnered with the following seasoned franchisees to introduce the brand’s smashed burgers and sizzling menu offerings to travelers at the following venues:

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