Smashburger, the rapidly expanding better-burger restaurant concept, unveiled its first television advertising campaign in collaboration with Denver-based Definite Productions, marking the production company’s first spot for a national restaurant brand. Launching the new TV spot will allow the nearly six-year-old Smashburger to extend its message to a broader consumer base and tell its story in a new, engaging way by visually capturing the brand’s personality.
Smashburger announced that, in celebration of National Burger Day on May 28, it will give away a free Classic Smash nationwide to anyone with the last name “Burger,” or variations thereof.
According to WhitePages.com, there are approximately 21,687 people in the United States with the last name Burger and 1,530 named Hamburger.
Smashburger, the rapidly expanding better-burger restaurant concept, is pleased to announce the addition of three new franchise partnerships for airport locations in Dallas, Texas; Philadelphia; and San Jose, Costa Rica, accelerating the company’s growth in nontraditional locations.
Smashburger has partnered with the following seasoned franchisees to introduce the brand’s smashed burgers and sizzling menu offerings to travelers at the following venues:
QSR International, the master franchisee of Smashburger fast-casual branded restaurants in Central America and the Caribbean, has entered into a development agreement with Inversiones Platinum Brands S.A. to develop five Smashburger restaurants in the Central American country of Panama.
QSR International, a 141-unit multibrand master franchise quick-service restaurant developer conducting business in 15 countries throughout Latin America and the Caribbean, recently celebrated the opening of its 100th Quiznos restaurant in the new Paseo San Francisco Shopping Center in Quito, Ecuador.
Paseo San Francisco is located in the fastest-growing area of Ecuador’s capital city.
For the third consecutive year, The International Foodservice Manufacturers Association (IFMA) recognizes four outstanding foodservice chain operators through the COEX Innovation Awards.
The winners will receive their awards during IFMA’s Chain Operators EXchange (COEX), March 3–6, 2013, at The Red Rock Resort in Las Vegas.
COEX Innovation Awards recognize regional and national chain companies that are shaping the industry through innovation in culinary, operations, marketing, and service.
Smashburger, the rapidly expanding better burger restaurant concept, shares a summary of its 2012 business results and accolades. The fast growing brand added a total of 58 new locations globally in 2012, comprised of 17 corporate locations and 41 new locations opened by its franchise partners, representing 36 percent total new unit growth over 2011, with a total count of 193 restaurants.
Whether they’re attending trade shows or paying visits to existing franchisees, quick-service operators still rely on boots-on-the-ground approaches to recruiting new franchisees. But with the economy still struggling to take off, some brand executives say a little creativity is also needed to attract talented, driven people in 2013.
David Prokupek, chairman and CEO of Smashburger, says his company is taking a holistic approach to franchising this year, combining high visibility at trade shows and booking time with promising referrals.
On the eve of celebrating the opening of its 200th restaurant, Smashburger unveils a new restaurant design targeted at the next generation of burger enthusiasts.
With interior details that convey a more modern and comfortable atmosphere, Smashburger continues to demonstrate why it is the leader in the “better burger segment” of the restaurant industry.
Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other perches quietly on the nation's southern border.
Each has its own charm and character, but all share one distinction: high potential for quick-service restaurant growth, according to QSR’s third-annual Growth 40 report.