Smashburger

Smashburger Wraps Up 2012 with 36% New Unit Growth

Smashburger, the rapidly expanding better burger restaurant concept, shares a summary of its 2012 business results and accolades. The fast growing brand added a total of 58 new locations globally in 2012, comprised of 17 corporate locations and 41 new locations opened by its franchise partners, representing 36 percent total new unit growth over 2011, with a total count of 193 restaurants.  

The Franchise Fix

Operators get creative with their franchising efforts in 2013.

Cousins Subs is launching a new multiunit franchisee program in 2013.
Cousins Subs is launching a new multiunit franchisee program in 2013.

Whether they’re attending trade shows or paying visits to existing franchisees, quick-service operators still rely on boots-on-the-ground approaches to recruiting new franchisees. But with the economy still struggling to take off, some brand executives say a little creativity is also needed to attract talented, driven people in 2013.

David Prokupek, chairman and CEO of Smashburger, says his company is taking a holistic approach to franchising this year, combining high visibility at trade shows and booking time with promising referrals.

Smashburger Plays with Design Before 200th Unit Debuts

On the eve of celebrating the opening of its 200th restaurant, Smashburger unveils a new restaurant design targeted at the next generation of burger enthusiasts.

With interior details that convey a more modern and comfortable atmosphere, Smashburger continues to demonstrate why it is the leader in the “better burger segment” of the restaurant industry.  

The Growth 40

Aside from all being west of the Mississippi River, Denver; Waco, Texas; and Yuma, Arizona, have seemingly little in common. One is a thriving cosmopolitan metro nestled on the rim of the Rocky Mountains; one sits in the shadow of much larger and more heralded Lone Star markets; and the other perches quietly on the nation's southern border.

Each has its own charm and character, but all share one distinction: high potential for quick-service restaurant growth, according to QSR’s third-annual Growth 40 report.

Smashburger Receives 2012 Inc. Hire Power Award

Smashburger announces it has ranked 9th on the inaugural ranking of Inc.’s Hire Power Awards, recognizing the private businesses that have generated the most jobs in the past three years. Sponsored by Bank of America Merrill Lynch, the Inc. Hire Power Awards celebrate private companies on the forefront of American job creation.

Smashburger Opens Doors at First Latin American Location

Smashburger, the rapidly expanding better burger restaurant, celebrated the grand opening of its first Latin American restaurant location in Costa Rica on Saturday, December 1. This restaurant, located at Centro Comercial Lincoln Plaza, Moravia, San Jose, is the first of 18 franchise locations planned for the area by franchise partner Richard Eisenberg of QSR International. Eisenberg will also soon open locations in Central America, South America, and the Caribbean.

How to Stay Crafty

Wine connoisseurs for years looked down their noses at beer, considering the latter, better-selling beverage as a drink of the “common man.”

That view is slowly evolving, however, as an increasing number of Americans become fans of the many craft beers being brewed all across the country. And it’s an evolution that’s starting to impact quick-service restaurants, too.

Smashburger Slides In at No. 405 on Inc.'s 500 List

Smashburger, the expanding better-burger restaurant, announced it is ranked No. 405 on the 31st annual Inc. 500, thanks to its three-year sales growth of 928 percent.

The Inc. 500 is an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

NJ Olympic Athletes Win Gold at Smashburger

Smashburger, the nation’s fastest-growing better-burger restaurant, operating 10 stores throughout northern New Jersey under Mascott Corporation, announced that in addition to free Smashburgers for life to U.S. women’s swimmer and multi-world record holder, Rebecca Soni, the company will award free Smashburgers until the 2016 Games to eight additional medalists.

In addition, in recognition of their smashing performances, all other New Jersey athletes who participated in the London Olympic will receive free Smashburgers for one calendar year.

Smashburger Appoints New SVP of Franchise Sales

Smashburger, the expanding better-burger restaurant, announced it has added franchise executive Brett Willis to its growing team as senior vice president of franchise sales.

In his new role, Willis will spearhead franchise recruitment initiatives for the company, with a particular focus on developing and executing strategies for non-traditional, domestic, and international unit growth.

Willis possesses more than 17 years of experience working with franchised restaurant and business services concepts in a sales capacity, leading to hundreds of unit openings.

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