Smoke the Burger Joint

Three’s Company?

An upstart franchise company leverages three separate brands to increase franchisees’ chances at success.

Quick serve franchise company offers three brands for franchisees to grow.
Ichor Restaurant Group initially launched in 2006 with Old Carolina Barbecue Company.

While entrepreneurs behind upstart quick-service and fast-casual concepts usually focus their growth efforts on one brand, a young Ohio-based franchise company has pinned its expansion hopes on three separate brands.

Ichor Restaurant Group serves as the umbrella company for three franchised fast-casual concepts: Old Carolina Barbecue Company, Baja Pizzafish, and Smoke the Burger Joint. With eight Old Carolina units, one Baja Pizzafish unit, and two Smoke locations open, Ichor is hoping franchisees can grow the company by leveraging the diversity of the portfolio in their markets.