Smoothie King

Smoothie King Tones Up with Firm and Burn Smoothie

Firm and Burn, a new smoothie from Smoothie King Franchises Inc., rings in the new year by aiming to address two of the most popular resolutions Americans make every year: lose weight and get fit. The Firm and Burn smoothie combines the shaping up benefits of Gladiator, Smoothie King’s proprietary protein supplement, with the weight management benefits of Lean1, Nutrition53’s bestselling fat burning supplement.

Smoothie King Grows with New Area Development

Smoothie King Franchises Inc., the smoothie and nutritional lifestyle center, announced it has signed eight area development agreements with new and existing franchisees to expand in several markets across the U.S., including Chicago; Dallas; Atlanta; Tallahassee, Florida; Jackson, Mississippi; New Haven, Connecticut; Sarasota, Florida; and Wichita, Kansas, marking a total of more than 100 locations sold in 2013. This signals early success as Smoothie King recently unveiled its new area development agreements designed to help multi-unit franchisees expand their portfolio.

Smoothie King Honors Franchisee Of The Year

Smoothie King Franchises announced at its recent annual national franchisee conference that it has named Roger and Stephanie Wilder of Denham Springs, Louisiana “Franchisee of the Year.”

The Wilders were selected for excellence in store operations, customer service, and community dedication, as well as their strong passion to help guests lead healthier lifestyles. The couple has garnered the title seven of the past eight years.

Smoothie King Presents Nearly 100 King’s Klub Awards

Smoothie King Franchises is proud to announce it has awarded nearly 100 stores from across its international network with the eight annual King’s Klub award.

Smoothie King’s most prestigious honor, the King’s Klub, acknowledges franchisees’ top-performing stores with annual sales of more than $500,000. 

The smoothie concept saw a 41 percent increase in King’s Klub recipients compared to the previous year. At the inception of the King’s Klub in 2005, the first seven stores were honored for their achievements.

The Ultimate Investment

At some point, most customers have the unpleasant experience of walking into a quick serve, ordering food, and getting a less-than-warm greeting from an employee who seems disconnected from his work and guests. These diners may think the attitude is entirely the employee’s fault, but it may stem from a lack of corporate involvement at the unit level.

In fact, a recent study by Atlanta-based internal communications agency Tribe Inc. revealed that a disconnect between corporate and front-line employees can lead to poor customer service and low morale in the unit.

More to New Smoothie King Logo Than Meets the Eye

Consumers are subjected to thousands of brand logos every week, but the vast majority of them fail to make an impression. To counter this, quick-service companies invest a sizeable amount of time and resources creating the perfect logo design that persuades customers to visit their stores.

Smoothie King believes it has created a logo that will do just that. After 40 years in the beverage business, the brand is revamping its image and trying its luck with a fresh, contemporary brand logo.

Need a Boost? Smoothie King Has a Natural Fit

Caffeine-packed energy drinks may get their fair share of flak, but today’s on-the-go consumers continue to seek a quick and tasty pick-me-up. And with its new Pure Recharge Smoothie, beverage brand Smoothie King thinks it has the solution—without all of the artificial ingredients common in many energy drinks.

Tom O’Keefe, COO and president of the brand, says the idea of a “clean” energy smoothie “was more in alignment with our brand and our business.”

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