Sonic

February 2014

Some like it hot. And some like it even hotter. Fiery dishes are heating up limited-service menus as operators increasingly recognize consumers’ growing interest in spicy, hot entrées.

A 2013 Consumer Flavor Trend Report by Chicago-based restaurant market research firm Technomic...

Sonic Drive-In has given a premium makeover to its fan-favorite Sonic Blast with six new Master Blast flavors. Customers who love Sonic’s Real Ice Cream can take the guesswork out of creating confections of fruit, cookies, candy, and Real Ice Cream by choosing one of six new Master Blast...

Sonic Drive-In introduced its new Honey Mustard & Swiss Chicken Sandwich and announced the return of the Asiago Caesar Chicken Club Sandwich to its premium chicken lineup. Each sandwich features Sonic’s combination of tangy sauces and savory cheeses, made specifically for customers who...

February 2014

National broadcast advertising creates a large ripple effect across the country, and quick-serve brands are finding that such advertising can be useful in building demand in new and emerging markets.

Using advertisements to build a buzz for a brand that has yet to reach certain regions...

Following a flurry of recent expansion news, Sonic Drive-In announced another franchise development agreement for six new drive ins in Syracuse, New York, and Watertown, New York, in the next four years. These new commitments are an expansion of an agreement reached in 2013 for five new drive...

This February, Sonic Drive-In is giving guests the chance to enjoy three classic desserts in one with the Red Velvet Molten Cake Sundae. Made with red velvet molten cake on a bed of cheesecake and crowned with a swirl of Sonic’s ice cream, this triple threat takes ‘a la mode’...

Sonic Drive-In announced Pretzel Dogs are back by popular demand. In addition to the Cheesy Bacon Pretzel Dog and Original Pretzel Dog, Sonic introduced the new Chili Cheese Pretzel Dog to its lineup of hot dog options.

Sonic Drive-In, one of the nation’s largest chain of drive-in restaurants, announced the hiring of Steve Bailey and Craig Sherwood as senior directors of franchise sales. Bailey and Sherwood will work with the existing franchise sales team...

Sonic Drive-In is giving breakfast a jumpstart with two flavorful new limited-time breakfast offerings: the Salsa Verde Breakfast Burrito and the Salsa Verde Breakfast Toaster sandwich. Made with salsa verde and avocado, these distinctly Sonic menu items keep breakfast fresh and can be enjoyed...

For the second time in recent months, Sonic Drive-In announced expansion plans for the state of California with a franchise agreement slated to bring 10 new drive ins to the Los Angeles market in the next seven years. The nation’s largest chain of drive in restaurants signed an agreement...

Starting the new year with additional unit growth, Sonic Drive-In announced expansion plans in the state of New York with a franchise agreement bringing eight new Drive-Ins to Buffalo, New York, within the next six years. One of the nation’s...

December 2013

Despite a year filled with turmoil in Washington, the limited-service restaurant industry showed moderate growth and promise in 2013, thanks in part to creative new ideas and products, plus another good gain from fast-casual units.

With issues such as sequestration, a payroll tax increase...

This season, Sonic Drive-In will help guests get in the holiday spirit with two new minty treats: the Vanilla Holiday Mint Shake and Chocolate Holiday Mint Molten Cake Sundae. Made with Sonic’s Real Ice Cream, these two seasonal desserts—along with the return of the Chocolate Holiday...

Sonic Drive-In announced the launch of its new Natural-Cut Fries. Made from whole russet potatoes, the new natural-cut, ‘skin-on’ fry offers guests a higher quality fry with a crispy crunch.

Sonic guests can now order the new Natural-Cut Fries at all participating Sonic Drive-...

Sonic Drive-In unveiled a new lineup of spicy menu items that seek to meet the growing consumer demand for fiery foods. The new lineup includes the Classic Spicy Chicken Sandwich, Island Fire Spicy Chicken Sandwich, Island Fire SuperSonic Cheeseburger, and Southwest Chipotle Breakfast Burrito....

SONIC Drive-In has added a new creation to its menu lineup with the introduction of new Super Crunch Chicken Strips. By adding even more crunch to the already popular chicken strips, the national drive-in offers a snackable treat for any time of day with three-piece and five-piece options.

Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the hiring of John Budd in the newly created role of chief development and strategy officer. In this role, Budd will oversee franchise sales, real estate, and construction—both domestically and...

MICROS Systems, a provider of information technology solutions for the hospitality and retail industries, announced that SONIC, the nation's largest chain of drive-in restaurants with more than 3,500 locations, has selected MICROS as its strategic enterprise solution partner. 

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Rain or shine, Seattle-area residents will soon have a new dining option to brighten their days. SONIC Drive-In, one of the nation’s largest chains of drive-in restaurants, announced plans to open 14 new drive-ins in the greater Seattle market...

The most important meal of the day just got a lot more interesting, as SONIC Drive-In announced two exciting changes to its breakfast menu. Guests can substitute fluffy egg whites in any breakfast menu offering with eggs, including a wide variety of...