May 22, 2013

Sonic

Sonic Names Cohn & Wolfe Its New PR Agency of Record

Sonic Corp., the nation’s largest chain of drive-in restaurants, announced the selection of Cohn & Wolfe as its new public relations agency of record. 

Sonic CEO Recognized as Most Admired CEO in Oklahoma

The Journal Record, an award-winning daily general business and legal publication, recently recognized Sonic CEO Cliff Hudson as the most admired CEO of an Oklahoma publicly held company.

The honor came during the publication’s annual event on February 12 at the National...

Sonic President Scott McLain to Resign in March

Sonic Corp., the nation's largest chain of drive-in restaurants, announced that Scott McLain, the company’s president, will resign from the position effective March 31, 2013.

McLain will continue to serve the company in a transition role through the end of June 2013.

The...

Sonic Turns to PeopleAnswers for Hiring Help

PeopleAnswers announced a software licensing agreement with Sonic, America's Drive-In, the nation's largest chain of drive-in restaurants, to use the PeopleAnswers HR solution in identifying and selecting employees for its 400 company-owned drive-ins in Colorado, Florida, Georgia, Iowa,...

10 Trends for 2013
January 2013

What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.

The restaurant industry is no different. Throughout 2012’s fourth quarter,...

Sonic Names New Below-the-Line Agency Partner

Sonic Corp, franchisor of the nation's largest chain of drive-in restaurants, announced the selection of Sullivan, Higdon & Sink (SHS), Kansas City, as its new below-the-line agency partner.

SHS's responsibilities will include working with Sonic on menuboard, on-lot and in-...

Sonic Offers Scary Good Corn Dog Halloween Deal

Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn Dogs. The deal is available all day on Halloween at participating Sonic Drive-Ins and offers an affordable meal or snack before trick-or-...

Sonic Sees Net Income Jump 25% in Q4

Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.

The company's net income per diluted share increased 25 percent to $0.25, compared with net income per diluted share of $0.20 in the...

Sonic Rings In Back-to-School Season with LTO Menu

With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, National Back-to-School Day and offering its entire lineup of breakfast burritos for half price all day.

Sonic is also introducing new Flatmelt...

Sonic to End Pig Confinement by 2022

Joining the hot-button conversation about pig confinement crates, Sonic announced plans to phase in a pork supply chain free of gestation crates. The controversial crates are use to confine breeding pigs and have come under fire in recent years due to animal welfare concerns.

Sonic plans...

Sonic Turns to 1010data for Business Analytics

SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from operations to marketing.

A passionate focus on data analytics is one of the reasons why the fast growing chain, with more than 3,500...

Sonic Fills Marketing, Franchising VP Roles

SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the brand: Mike Gallagher, vice president of market planning and franchising, and Todd Smith, vice president of marketing.

Order-Matic Partners with Quail Digital

Order-Matic, provider of sales, marketing, and communications products to the quick-service restaurant sector, is collaborating with U.K. wireless communications specialist Quail Digital. 

Order-Matic will offer a comprehensive wireless communications system including Quail Digital...

A Bright Idea
April 2012

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste...

Sonic Takes Another Look at 'Two Guys' for Marketing Help

After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing strategy at the end of 2012’s second quarter: the iconic "Two Guys" promotion.

J. Clifford Hudson, CEO of Sonic Drive-In,...

Phoenix Sonic Units First With Online Ordering Groupon

Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online orders.

Sonic partnered with OLO Online Ordering to launch the Groupon offer, which lets customers purchase a Groupon, find a Sonic unit,...

In a First, Sweet Potato Tots Come to Sonic

Sweet potatoes are making a grand entrance on the SONIC menu. SONIC is expanding its tots offering by introducing new Sweet Potato Tots to its menu for a limited time.

According to data from the USDA Economic Research Service, sweet potato U.S. per capita consumption has been on the rise...

Sonic Launches Website for Hispanic Consumers

Got a craving for Sonic?

Hispanic customers can now stop in 24/7 by visiting the company’s new bicultural website, designed as if they’re sitting in a car at their local Sonic.

The website features a distinctly...

Sonic Appoints O’Reilly to Chief Marketing Officer

Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice president and chief marketing officer.

O’Reilly brings more than 20 years of senior level leadership in consumer driven marketing, brand...

Drive Incremental Sales with Drinks
February 2012

McDonald’s signs boast about the incredible number of hamburgers—now many billions—it’s served over the years. But with the customer clamor for specialty beverages growing louder, the fast food icon may one day brag about the number of peppermint mochas sold.

When...