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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Offers LTO Game-Themed Toys with Kids' Meals
Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusi...
Sonic Expands Into Rhode Island
Sonic Drive-In today announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand.
Sonic Signs Endorsement Deal with NBA Superstar Durant
Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold me...
Two Sonic Execs Recognized with Promotions
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the promotions of Paige Bass and Anita Vanderveer.
In Time for Fall, Sonic's Limeades for Learning is Back
Today, SONIC Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of its annual Limeades for Learning initiative.
Sonic's New Chicken Sandwich is Cheesy
Sonic Drive-In introduced its new Cheesy Pub Chicken Sandwich.
Snapchat's Disappearing Photos Inspire One-Day LTO at Sonic
If you blink, you might miss it: Quick-serve restaurants have slowly set out to tackle the next social media marketing platform, the photo messaging s...
Sonic Drive-In Launches Cheesy Bread Dog
Sonic Drive-In announced the launch of Cheesy Bread Dogs, a twist on the traditional hot dog with cheese baked right onto the bun.
Sonic to Open 5 Locations in North Carolina
Sonic Drive-In announced a new franchise agreement that will bring five new drive-ins to the Raleigh-Durham market over the next five years, adding to...
Sonic's Culinary Innovation Center Fuels Product Pipeline
Sonic Drive-In is ramping up its product pipeline with a new Culinary Innovation Center, a state-of-the-art test kitchen under construction in the bra...
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