Sonic

As SONIC develops new franchises across the country as part of an initiative to expand into rural markets, the company has reached an agreement with the Wyandotte Nation, an Oklahoma-based Native American tribe, to open its first SONIC Drive-In in...

SONIC Drive-In continues to expand across the U.S. by opening its first store in North Dakota. Located in north central North Dakota, the SONIC Drive-In in Minot is now open for business.

 

One of the most common questions in foodservice—White or wheat?—has grown to include a new option: pretzel. Quick-service restaurants across the country are capitalizing on a new pretzel-bread trend, taking one of the most popular summer snacks and working it into innovative new menu...

For a few glorious weeks this summer, when baseball season is in full swing, people will no longer face the age-old summertime dilemma of hot dog versus pretzel. Starting July 1 and for a limited time only, SONIC Drive-In will extend its popular line...

On Wednesday, June 26, for every order of Tots sold, all Oklahoma SONIC Drive-In locations will donate $1 to United Way of Central Oklahoma to continue to support relief and recovery efforts following the recent tornado devastation in Oklahoma. SONIC’s Tots...

Slush sightings” will soon be as common as “star sightings” in southern California, as SONIC Drive-In announced plans to open 15 new drive-ins in the market. The nation’s largest chain of drive-in restaurants has signed...

SONIC Drive-In has re-imagined the club sandwich – a classic that’s been around for longer than a century – to introduce the new Asiago Caesar Chicken Club Sandwich. This sandwich builds on the popularity of the original favorite with the addition of...

Not a morning person? You may not be alone. According to a new survey conducted by Harris Interactive, nearly half (46 percent) of Millennials are not morning people. The good news is that Sonic Drive-In is making mornings a little bit sweeter with the introduction of Cinnasnacks to the menu....

At Sonic, each shake is hand-mixed with the chain’s Real Ice Cream and available in a variety of flavors beyond old favorites like chocolate, vanilla, and strawberry.

This summer, Sonic is offering 25 different shake flavors to choose from as part of the “Summer of Shakes....

Sonic announced the expansion of its franchise development team with two additions to its management team: Bob Franke, senior vice president of franchise sales and international development, and Thomas Kessler, senior director of franchise sales. The move reinforces Sonic’s commitment to...

Sonic Drive-In in Valliant, Oklahoma, wants people to know, “Truckers Welcome!”

This message scrolls across a large banner in front of the drive-in, and local franchisees, Tommy and Julie Dorries, have gone to great lengths to deliver a unique experience for truck drivers in a...

Living up to its reputation as the “Ultimate Drink Stop” SONIC Drive-In announced the launch of a new line of freshly brewed green iced teas available in thousands of flavors, including five brand new flavor mix-ins: peach, mango, raspberry, blackberry, and mint.

Sonic Corp., the nation’s largest chain of drive-in restaurants, announced the selection of Cohn & Wolfe as its new public relations agency of record. 

The Journal Record, an award-winning daily general business and legal publication, recently recognized Sonic CEO Cliff Hudson as the most admired CEO of an Oklahoma publicly held company.

The honor came during the publication’s annual event on February 12 at the National...

Sonic Corp., the nation's largest chain of drive-in restaurants, announced that Scott McLain, the company’s president, will resign from the position effective March 31, 2013.

McLain will continue to serve the company in a transition role through the end of June 2013.

The...

PeopleAnswers announced a software licensing agreement with Sonic, America's Drive-In, the nation's largest chain of drive-in restaurants, to use the PeopleAnswers HR solution in identifying and selecting employees for its 400 company-owned drive-ins in Colorado, Florida, Georgia, Iowa,...

January 2013

What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.

The restaurant industry is no different. Throughout 2012’s fourth quarter,...

Sonic Corp, franchisor of the nation's largest chain of drive-in restaurants, announced the selection of Sullivan, Higdon & Sink (SHS), Kansas City, as its new below-the-line agency partner.

SHS's responsibilities will include working with Sonic on menuboard, on-lot and in-...

Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn Dogs. The deal is available all day on Halloween at participating Sonic Drive-Ins and offers an affordable meal or snack before trick-or-...

Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.

The company's net income per diluted share increased 25 percent to $0.25, compared with net income per diluted share of $0.20 in the...