industry headlines

Sonic Launches 50 Shake and Slush Flavors for Summer

2014-04-30 Sonic Drive-In is bringing back its Summer of Shakes for another year and giving fans more reasons to embrace the season with 25 slush flavors.

Sonic Corp. Promotes Two Marketing Executives

2014-04-25 Sonic Corp., parent company and franchisor of the nation’s largest chain of drive-in restaurants, announced the promotions of two executives within th...

Sonic Aims to Open 1,000 Locations Over Next 10 Years

2014-04-17 With more than 60 years in the quick-service game and a robust presence in the South and Central Plains, Sonic Drive-In is making progress in its comm...

Customer Experience Survey Ranks Sonic Top Burger Brand

2014-04-08 SONIC Drive-In received top honors in the 2014 Temkin Experience Ratings report by market research organization Temkin Group, moving up to fifth place...

Sonic Introduces New Shake Flavors

2014-04-03 On April 1, Sonic Drive-In announced the Kale Cream Pie Shake to unsuspecting fans—well, April Fools!...

Sonic Blasts Get Makeover with Candy, Fruit Mix-Ins

2014-02-20 Sonic Drive-In has given a premium makeover to its fan-favorite Sonic Blast with six new Master Blast flavors.

Sonic Strengthens Premium Chicken Lineup

2014-02-18 Sonic Drive-In introduced its new Honey Mustard & Swiss Chicken Sandwich and announced the return of the Asiago Caesar Chicken Club Sandwich to it...

Sonic Continues Upstate New York Expansion

2014-02-06 Following a flurry of recent expansion news, Sonic Drive-In announced another franchise development agreement for six new drive ins in Syracuse, New Y...

Sonic Unveils Red Velvet Molten Cake Sundae

2014-02-04 This February, Sonic Drive-In is giving guests the chance to enjoy three classic desserts in one with the Red Velvet Molten Cake Sundae.

Sonic Announces the Return of Pretzel Dogs

2014-01-30 Sonic Drive-In announced Pretzel Dogs are back by popular demand.