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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic's Culinary Innovation Center Fuels Product Pipeline
Sonic Drive-In is ramping up its product pipeline with a new Culinary Innovation Center, a state-of-the-art test kitchen under construction in the bra...
Sonic Launches 50 Shake and Slush Flavors for Summer
Sonic Drive-In is bringing back its Summer of Shakes for another year and giving fans more reasons to embrace the season with 25 slush flavors.
Sonic Corp. Promotes Two Marketing Executives
Sonic Corp., parent company and franchisor of the nation’s largest chain of drive-in restaurants, announced the promotions of two executives within th...
Sonic Aims to Open 1,000 Locations Over Next 10 Years
With more than 60 years in the quick-service game and a robust presence in the South and Central Plains, Sonic Drive-In is making progress in its comm...
Customer Experience Survey Ranks Sonic Top Burger Brand
SONIC Drive-In received top honors in the 2014 Temkin Experience Ratings report by market research organization Temkin Group, moving up to fifth place...
Sonic Introduces New Shake Flavors
On April 1, Sonic Drive-In announced the Kale Cream Pie Shake to unsuspecting fans—well, April Fools!...
Sonic Blasts Get Makeover with Candy, Fruit Mix-Ins
Sonic Drive-In has given a premium makeover to its fan-favorite Sonic Blast with six new Master Blast flavors.
Sonic Strengthens Premium Chicken Lineup
Sonic Drive-In introduced its new Honey Mustard & Swiss Chicken Sandwich and announced the return of the Asiago Caesar Chicken Club Sandwich to it...
Sonic Continues Upstate New York Expansion
Following a flurry of recent expansion news, Sonic Drive-In announced another franchise development agreement for six new drive ins in Syracuse, New Y...
Sonic Unveils Red Velvet Molten Cake Sundae
This February, Sonic Drive-In is giving guests the chance to enjoy three classic desserts in one with the Red Velvet Molten Cake Sundae.
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