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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Recruits Industry Vets to Grow Consumer Market
Sonic Drive-In, one of the nation’s largest chain of drive-in restaurants, announced the hiring of Steve Bailey and Craig Sherwood as senior directors...
Sonic Spices Up Breakfast with Salsa Verde
Sonic Drive-In is giving breakfast a jumpstart with two flavorful new limited-time breakfast offerings: the Salsa Verde Breakfast Burrito and the Sals...
Sonic Drive-In Gains More Ground in California
For the second time in recent months, Sonic Drive-In announced expansion plans for the state of California with a franchise agreement slated to bring ...
Sonic Takes Upstate New York by Storm
Starting the new year with additional unit growth, Sonic Drive-In announced expansion plans in the state of New York with a franchise agreement bringi...
Sonic Rings in the Holidays with Mint Desserts
This season, Sonic Drive-In will help guests get in the holiday spirit with two new minty treats: the Vanilla Holiday Mint Shake and Chocolate Holiday...
Sonic Serves Up New Natural-Cut Fries
Sonic Drive-In announced the launch of its new Natural-Cut Fries.
Sonic Spices Up Menu with LTOs
Sonic Drive-In unveiled a new lineup of spicy menu items that seek to meet the growing consumer demand for fiery foods.
SONIC Rolls Out Super Crunch Chicken Strips
SONIC Drive-In has added a new creation to its menu lineup with the introduction of new Super Crunch Chicken Strips.
Sonic Names New Chief Development & Strategy Officer
Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the hiring of John Budd in the newly created role of chief development a...
Sonic Turns to Micros as POS, Back Office Solutions Provider
MICROS Systems, a provider of information technology solutions for the hospitality and retail industries, announced that SONIC, the nation's largest c...
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