industry headlines

Sonic Unveils Red Velvet Molten Cake Sundae

2014-02-04 This February, Sonic Drive-In is giving guests the chance to enjoy three classic desserts in one with the Red Velvet Molten Cake Sundae.

Sonic Announces the Return of Pretzel Dogs

2014-01-30 Sonic Drive-In announced Pretzel Dogs are back by popular demand.

Sonic Recruits Industry Vets to Grow Consumer Market

2014-01-22 Sonic Drive-In, one of the nation’s largest chain of drive-in restaurants, announced the hiring of Steve Bailey and Craig Sherwood as senior directors...

Sonic Spices Up Breakfast with Salsa Verde

2014-01-10 Sonic Drive-In is giving breakfast a jumpstart with two flavorful new limited-time breakfast offerings: the Salsa Verde Breakfast Burrito and the Sals...

Sonic Drive-In Gains More Ground in California

2014-01-08 For the second time in recent months, Sonic Drive-In announced expansion plans for the state of California with a franchise agreement slated to bring ...

Sonic Takes Upstate New York by Storm

2014-01-07 Starting the new year with additional unit growth, Sonic Drive-In announced expansion plans in the state of New York with a franchise agreement bringi...

Sonic Rings in the Holidays with Mint Desserts

2013-11-19 This season, Sonic Drive-In will help guests get in the holiday spirit with two new minty treats: the Vanilla Holiday Mint Shake and Chocolate Holiday...

Sonic Serves Up New Natural-Cut Fries

2013-11-05 Sonic Drive-In announced the launch of its new Natural-Cut Fries.

Sonic Spices Up Menu with LTOs

2013-10-30 Sonic Drive-In unveiled a new lineup of spicy menu items that seek to meet the growing consumer demand for fiery foods.

SONIC Rolls Out Super Crunch Chicken Strips

2013-10-04 SONIC Drive-In has added a new creation to its menu lineup with the introduction of new Super Crunch Chicken Strips.