Sonic

With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, National Back-to-School Day and offering its entire lineup of breakfast burritos for half price all day.

Sonic is also introducing new Flatmelt...

Joining the hot-button conversation about pig confinement crates, Sonic announced plans to phase in a pork supply chain free of gestation crates. The controversial crates are use to confine breeding pigs and have come under fire in recent years due to animal welfare concerns.

Sonic plans...

SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from operations to marketing.

A passionate focus on data analytics is one of the reasons why the fast growing chain, with more than 3,500...

SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the brand: Mike Gallagher, vice president of market planning and franchising, and Todd Smith, vice president of marketing.

Order-Matic, provider of sales, marketing, and communications products to the quick-service restaurant sector, is collaborating with U.K. wireless communications specialist Quail Digital. 

Order-Matic will offer a comprehensive wireless communications system including Quail Digital...

April 2012

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste...

After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing strategy at the end of 2012’s second quarter: the iconic "Two Guys" promotion.

J. Clifford Hudson, CEO of Sonic Drive-In,...

Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online orders.

Sonic partnered with OLO Online Ordering to launch the Groupon offer, which lets customers purchase a Groupon, find a Sonic unit,...

Sweet potatoes are making a grand entrance on the SONIC menu. SONIC is expanding its tots offering by introducing new Sweet Potato Tots to its menu for a limited time.

According to data from the USDA Economic Research Service, sweet potato U.S. per capita consumption has been on the rise...

Got a craving for Sonic?

Hispanic customers can now stop in 24/7 by visiting the company’s new bicultural website, designed as if they’re sitting in a car at their local Sonic.

The website features a distinctly...

Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice president and chief marketing officer.

O’Reilly brings more than 20 years of senior level leadership in consumer driven marketing, brand...

February 2012

McDonald’s signs boast about the incredible number of hamburgers—now many billions—it’s served over the years. But with the customer clamor for specialty beverages growing louder, the fast food icon may one day brag about the number of peppermint mochas sold.

When...

SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand.

  • Clas Petersson, vice president of product and packaging
  • Bob Franke, senior vice president of field...

Clifford Hudson, CEO of Sonic, said during the firm's investor meeting on January 4 that the company will roll out a new marketing campaign in the spring highlighting the concept’s five daypart opportunities.

Hudson said the company is improving its creative strategy "to...

As the New Year approaches, many Americans will make resolutions, often involving diets and healthy eating. Technomic has found that an increasing number of restaurants are able to meet these consumers' needs by creating dishes that are low in fat, calories, and sugar, and by proudly...

 

As temperatures continue to tumble down, Sonic, America's Drive-In, is keeping things toasty with the addition of two new Toaster Melt Sandwiches to its menu during November and...

September 2011

A May 2011 survey predicted a long-term shift in consumer attitudes, with restaurant patrons falling into two camps: free spenders and controlled spenders. The latter group of consumers outnumber the former three to one, but experts say quick serves will have to figure out how to satisfy each...

August 2011

Sonic chairman and CEO Clifford Hudson knows the numbers, and although he may cringe, he certainly does not cower from the realities or the challenge.

After 22 consecutive years of same-store sales growth, Sonic’s systemwide sales numbers declined in both fiscal years 2009 and 2010...

It's summer, it's hot, and Sonic is celebrating with flavorful new menu items in July and August. Just in time for National Hot Dog and Ice Cream Month, Sonic is offering for a limited time the Baja Dog and a line of Sundae Shakes. 

Sonic’s new Sundae Shakes are...