June 2011

I’ve got some good news and some bad news.  

The good news? Mobile is hot! According to marketing services firm Listrak, there are more than 270 million mobile phones in use in the U.S. and 100 billion text messages are sent or received every month, making mobile the most...

June 2011

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like...

The humble hot dog is getting a rebuild from four different angles thanks to Sonic. The nation's largest chain of drive-in restaurants is unveiling a line of four Premium Beef Hot Dogs in what the Rachel Ray Show has declared is the "Year of the Hot Dog."


SONIC Drive-In franchise owners, Jess and Andrea Wetsel, announced the installation of the company’s first solar electric system on a SONIC Drive-In restaurant.  

The 45-panel, 9.9 kilowatt photovoltaic (PV) system can generate more than 11,380 kWh of electricity per year...

Leonard Lieberman retires from chain's Board of Directors after 21 years of service, to be replaced by Jeffrey Schutz.
First year of the program, in 2009, saw Sonic and its franchise partners donate more than $635,000 to fund 1,457 teacher projects across the country.
Transition began with first deliveries on August 16 and will continue roll out in the Midwest through the month of August.
Footlong Quarter Pound Coney will boast a limited-time price of $2.99 from June 28 to August 29.
Sonic announced Wednesday that Danielle Vona joined its staff as chief marketing officer.
May 2010

Promotional strategies are the lifeblood of any retail business—quick serves are no exception. Promotions create news that attracts consumer attention, and that attention usually drives sales and traffic. But promotions also shape brand perceptions, and those perceptions are equally...

February 2010

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S. was intended to be an answer to the $1 value menus of industry...

Craig Miller has joined the Sonic team, and coworkers believe he will be a strong asset.
Company says it will phase in the use of cage-free eggs and pork from facilities that do not confine breeding pigs in gestation crates.
Kathryn L. Taylor is now the Governor’s Chief of Education Strategy and Innovation for the State of Oklahoma.
Omar Janjua, formerly of Steak 'n Shake, nabs spot as president of Sonic Restaurants Inc.
A new charitable giving campaign from the restaurant chain means big bucks for teachers.
Douglas Benham, former president and CEO of Arby's, announced as newest member.
Through partnership with, giving up to $500,000 to classroom projects.
Feature a mix of Limeade flavors with vanilla soft-serve.
Sonic plans to give away more than 3.5 million root beer floats on June 3.