Sonic

Summer’s New Twist

Pretzel bread takes off as customers look for premium choices.

Wendy's new pretzel bacon cheeseburger is a successful fast food menu option.
Wendy's earned nationwide buzz with its new Pretzel Bacon Cheeseburger. Wendy's

One of the most common questions in foodservice—White or wheat?—has grown to include a new option: pretzel. Quick-service restaurants across the country are capitalizing on a new pretzel-bread trend, taking one of the most popular summer snacks and working it into innovative new menu options.

SONIC Marries the Tastes of Summer with New Pretzel Dogs

For a few glorious weeks this summer, when baseball season is in full swing, people will no longer face the age-old summertime dilemma of hot dog versus pretzel. Starting July 1 and for a limited time only, SONIC Drive-In will extend its popular line-up of hot dogs made with 100 percent beef to include two new Pretzel Dogs: the Cheesy Bacon Pretzel Dog and the Original Pretzel Dog, topped with mustard.

 

Sonic Lends a Helping Hand to Tornado Victims

On Wednesday, June 26, for every order of Tots sold, all Oklahoma SONIC Drive-In locations will donate $1 to United Way of Central Oklahoma to continue to support relief and recovery efforts following the recent tornado devastation in Oklahoma. SONIC’s Tots – crispy potato bites available as a meal side or snack – are one of the more popular items on the menu.

 

Sonic Looking to Expand on the West Coast

Slush sightings” will soon be as common as “star sightings” in southern California, as SONIC Drive-In announced plans to open 15 new drive-ins in the market. The nation’s largest chain of drive-in restaurants has signed an agreement with existing franchise partner, SPG Management, to develop five new drive-ins in San Diego County and 10 new drive-ins in the greater Los Angeles area over the next six years.

 

Sonic Introducing New Take on Traditional Club Sandwich

SONIC Drive-In has re-imagined the club sandwich – a classic that’s been around for longer than a century – to introduce the new Asiago Caesar Chicken Club Sandwich. This sandwich builds on the popularity of the original favorite with the addition of premium ingredients and new flavors like Asiago cheese and Caesar dressing.

 

It's a Summer of Shakes at Sonic

At Sonic, each shake is hand-mixed with the chain’s Real Ice Cream and available in a variety of flavors beyond old favorites like chocolate, vanilla, and strawberry.

This summer, Sonic is offering 25 different shake flavors to choose from as part of the “Summer of Shakes.”

New flavors include the Peanut Butter & Bacon Shake, the Cherry Cheesecake Shake, the Coconut Cream Pie Shake, and other classic and creative options.

To sweeten the deal, Sonic shakes are half price after 8 p.m. all summer long.

Sonic Bolsters Franchise Team with New Hires

Sonic announced the expansion of its franchise development team with two additions to its management team: Bob Franke, senior vice president of franchise sales and international development, and Thomas Kessler, senior director of franchise sales. The move reinforces Sonic’s commitment to bringing the Sonic experience to new franchisees and consumers domestically and beyond the U.S. borders.

Oklahoma Sonic Unit Makes Ordering a Breeze for Truckers

Sonic Drive-In in Valliant, Oklahoma, wants people to know, “Truckers Welcome!”

This message scrolls across a large banner in front of the drive-in, and local franchisees, Tommy and Julie Dorries, have gone to great lengths to deliver a unique experience for truck drivers in a town that sees a lot of traffic from semi-trucks, trailers, motor homes, and school buses.

Pages