Sonic

Sonic Names New Chief Development & Strategy Officer

Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the hiring of John Budd in the newly created role of chief development and strategy officer. In this role, Budd will oversee franchise sales, real estate, and construction—both domestically and internationally. Additionally, in conjunction with the chief executive officer, Budd will lead and assist in further development of key strategic initiatives for the company. He will report directly to Clifford Hudson, chairman, chief executive officer, and president of Sonic Corp.

Sonic Turns to Micros as POS, Back Office Solutions Provider

MICROS Systems, a provider of information technology solutions for the hospitality and retail industries, announced that SONIC, the nation's largest chain of drive-in restaurants with more than 3,500 locations, has selected MICROS as its strategic enterprise solution partner. 

Included in the solution is MICROS’ point-of-sale system for drive-in transactions, as well as MICROS’ enterprise solution, including Enterprise Management, Enterprise Inventory, and Labor, Business Intelligence, and Loss Prevention systems for above drive-in operations.

Rain or Shine, Sonic is Set to Move to Seattle

Rain or shine, Seattle-area residents will soon have a new dining option to brighten their days. SONIC Drive-In, one of the nation’s largest chains of drive-in restaurants, announced plans to open 14 new drive-ins in the greater Seattle market with a new franchise partner, Cascade Development Group. It is anticipated that the first drive-in will open fall of 2014 and the balance by 2018, joining the five existing SONIC locations in the Seattle market.

 

Sonic Boosts Breakfast with New Egg White Option

The most important meal of the day just got a lot more interesting, as SONIC Drive-In announced two exciting changes to its breakfast menu. Guests can substitute fluffy egg whites in any breakfast menu offering with eggs, including a wide variety of Breakfast Burritos and the ever-popular Breakfast Toaster Sandwiches. And now, they can pair their favorite breakfast with a cup of SONIC’s Red Button Roast coffee, made with 100 percent Arabica beans and customized with one of five new flavors.

Summer’s New Twist

Pretzel bread takes off as customers look for premium choices.

Wendy's new pretzel bacon cheeseburger is a successful fast food menu option.
Wendy's earned nationwide buzz with its new Pretzel Bacon Cheeseburger. Wendy's

One of the most common questions in foodservice—White or wheat?—has grown to include a new option: pretzel. Quick-service restaurants across the country are capitalizing on a new pretzel-bread trend, taking one of the most popular summer snacks and working it into innovative new menu options.

SONIC Marries the Tastes of Summer with New Pretzel Dogs

For a few glorious weeks this summer, when baseball season is in full swing, people will no longer face the age-old summertime dilemma of hot dog versus pretzel. Starting July 1 and for a limited time only, SONIC Drive-In will extend its popular line-up of hot dogs made with 100 percent beef to include two new Pretzel Dogs: the Cheesy Bacon Pretzel Dog and the Original Pretzel Dog, topped with mustard.

 

Sonic Lends a Helping Hand to Tornado Victims

On Wednesday, June 26, for every order of Tots sold, all Oklahoma SONIC Drive-In locations will donate $1 to United Way of Central Oklahoma to continue to support relief and recovery efforts following the recent tornado devastation in Oklahoma. SONIC’s Tots – crispy potato bites available as a meal side or snack – are one of the more popular items on the menu.

 

Sonic Looking to Expand on the West Coast

Slush sightings” will soon be as common as “star sightings” in southern California, as SONIC Drive-In announced plans to open 15 new drive-ins in the market. The nation’s largest chain of drive-in restaurants has signed an agreement with existing franchise partner, SPG Management, to develop five new drive-ins in San Diego County and 10 new drive-ins in the greater Los Angeles area over the next six years.

 

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