Sonic

Sonic Goes Green with New Tea Lineup

Living up to its reputation as the “Ultimate Drink Stop” SONIC Drive-In announced the launch of a new line of freshly brewed green iced teas available in thousands of flavors, including five brand new flavor mix-ins: peach, mango, raspberry, blackberry, and mint.

The antioxidant-rich sweet and diet green iced teas, along with the five new sugar-free flavors, join the current sweet and unsweetened freshly brewed black iced tea offerings, and elevate SONIC’s selection of unique drink combinations to 1,063,953, including more than 20,000 that are zero or reduced calorie.

Sonic CEO Recognized as Most Admired CEO in Oklahoma

The Journal Record, an award-winning daily general business and legal publication, recently recognized Sonic CEO Cliff Hudson as the most admired CEO of an Oklahoma publicly held company.

The honor came during the publication’s annual event on February 12 at the National Cowboy & Western Heritage Museum in Oklahoma City.

Sonic President Scott McLain to Resign in March

Sonic Corp., the nation's largest chain of drive-in restaurants, announced that Scott McLain, the company’s president, will resign from the position effective March 31, 2013.

McLain will continue to serve the company in a transition role through the end of June 2013.

The company also announced that, upon McLain’s resignation as president, Cliff Hudson, chairman and CEO, will assume the title of president. McLain’s responsibilities will be allocated among current and prospective members of management.

Sonic Turns to PeopleAnswers for Hiring Help

PeopleAnswers announced a software licensing agreement with Sonic, America's Drive-In, the nation's largest chain of drive-in restaurants, to use the PeopleAnswers HR solution in identifying and selecting employees for its 400 company-owned drive-ins in Colorado, Florida, Georgia, Iowa, Illinois, Kansas, Kentucky, Missouri, Oklahoma, Tennessee, and Texas.

10 Trends for 2013

The menu items, promotional tools, and business strategies that will affect quick serves this year.

Menu items like Wendy's Berry Almond Chicken Salad use popular buzzwords.
Wendy's used the popular buzzword "fresh" to promote its Berry Almond Chicken Salad. Wendy's

What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.

The restaurant industry is no different. Throughout 2012’s fourth quarter, various consultants, chefs, and operators gazed into their crystal balls and forecasted the hot restaurant ideas and issues of 2013.

The following 10 trends, according to those experts, seem most likely to impact quick-service and fast-casual restaurants this year.

Sonic Names New Below-the-Line Agency Partner

Sonic Corp, franchisor of the nation's largest chain of drive-in restaurants, announced the selection of Sullivan, Higdon & Sink (SHS), Kansas City, as its new below-the-line agency partner.

SHS's responsibilities will include working with Sonic on menuboard, on-lot and in-store communications, merchandising, and field and local-store marketing efforts.

Sonic Offers Scary Good Corn Dog Halloween Deal

Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn Dogs. The deal is available all day on Halloween at participating Sonic Drive-Ins and offers an affordable meal or snack before trick-or-treating in the neighborhood or attending Halloween parties.

Sonic Sees Net Income Jump 25% in Q4

Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.

The company's net income per diluted share increased 25 percent to $0.25, compared with net income per diluted share of $0.20 in the fourth quarter of fiscal 2011.

System-wide same-store sales increased 2.3 percent during the fourth quarter, with an increase of 4.3 percent at company drive-ins and 2.1 percent at franchise drive-ins.

Sonic Rings In Back-to-School Season with LTO Menu

With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, National Back-to-School Day and offering its entire lineup of breakfast burritos for half price all day.

Sonic is also introducing new Flatmelt Sandwiches and Breakfast Burrito varieties to its menu for a limited time.

Pages