Matt Williams opened one of A&W's 15 planned drive-ins.
A text message marketing and feedback program brought participating Sonic stores a higher response rate than direct mail or other traditional marketing methods.
Same-store systemwide sales decline 3.6 percent in the first quarter ended November 30, 2008.
Drive-in No. 3,500 opened today in the Chicago suburb of Algonquin,
New products make up the bulk of Sonic's new Everyday Value Menu, though smaller sizes of standard items are also included.
Sales performance of the company's partner drive-ins lagged that of its franchise drive-ins.
As the company pointed out last week, it has not been informed of any cut-back in franchisee financing and continues to have other financing sources beyond GE Capital.
GE Capital provided less than 10 percent of the lending to Sonic franchisees.
The company will also add bananas as a side item this fall.
Todd Townsen, who left the company to "pursue other interests," will be replaced by Paul Macaluso.
New study shows that 93 percent of kids' meals at restaurants provide children with calorie overdose.
The new limited time only dessert contains vanilla soft serve, caramel, cinnamon crisps, and whipped topping.
Corporate Research International lists Chipotle, Subway, and Sonic as having high brand image and customer perception.
Third quarter results reflect current challenges.
America's largest chain of drive-in restaurants expands into the Chicago market.
The company announced several promotions within its top management, effective May 1, as well as related changes to realign the operational structure of the company.
Gabriel Tsampalieros, owner and CEO, of The Second Cup Coffee Company has been named to Sonic's board of directors.
Sonic will offer five new Jr. Snack Wraps during April.
The investor presentation by Sonic's management will be part of the JPMorgan Gaming, Lodging & Restaurants Conference.
The new line includes hot and iced lattes, premium roast coffee, and the Java Chiller, a blend of soft-serve vanilla and espresso.