Sonic

It's a Summer of Shakes at Sonic

At Sonic, each shake is hand-mixed with the chain’s Real Ice Cream and available in a variety of flavors beyond old favorites like chocolate, vanilla, and strawberry.

This summer, Sonic is offering 25 different shake flavors to choose from as part of the “Summer of Shakes.”

New flavors include the Peanut Butter & Bacon Shake, the Cherry Cheesecake Shake, the Coconut Cream Pie Shake, and other classic and creative options.

To sweeten the deal, Sonic shakes are half price after 8 p.m. all summer long.

Sonic Bolsters Franchise Team with New Hires

Sonic announced the expansion of its franchise development team with two additions to its management team: Bob Franke, senior vice president of franchise sales and international development, and Thomas Kessler, senior director of franchise sales. The move reinforces Sonic’s commitment to bringing the Sonic experience to new franchisees and consumers domestically and beyond the U.S. borders.

Oklahoma Sonic Unit Makes Ordering a Breeze for Truckers

Sonic Drive-In in Valliant, Oklahoma, wants people to know, “Truckers Welcome!”

This message scrolls across a large banner in front of the drive-in, and local franchisees, Tommy and Julie Dorries, have gone to great lengths to deliver a unique experience for truck drivers in a town that sees a lot of traffic from semi-trucks, trailers, motor homes, and school buses.

Sonic Goes Green with New Tea Lineup

Living up to its reputation as the “Ultimate Drink Stop” SONIC Drive-In announced the launch of a new line of freshly brewed green iced teas available in thousands of flavors, including five brand new flavor mix-ins: peach, mango, raspberry, blackberry, and mint.

The antioxidant-rich sweet and diet green iced teas, along with the five new sugar-free flavors, join the current sweet and unsweetened freshly brewed black iced tea offerings, and elevate SONIC’s selection of unique drink combinations to 1,063,953, including more than 20,000 that are zero or reduced calorie.

Sonic CEO Recognized as Most Admired CEO in Oklahoma

The Journal Record, an award-winning daily general business and legal publication, recently recognized Sonic CEO Cliff Hudson as the most admired CEO of an Oklahoma publicly held company.

The honor came during the publication’s annual event on February 12 at the National Cowboy & Western Heritage Museum in Oklahoma City.

Sonic President Scott McLain to Resign in March

Sonic Corp., the nation's largest chain of drive-in restaurants, announced that Scott McLain, the company’s president, will resign from the position effective March 31, 2013.

McLain will continue to serve the company in a transition role through the end of June 2013.

The company also announced that, upon McLain’s resignation as president, Cliff Hudson, chairman and CEO, will assume the title of president. McLain’s responsibilities will be allocated among current and prospective members of management.

Sonic Turns to PeopleAnswers for Hiring Help

PeopleAnswers announced a software licensing agreement with Sonic, America's Drive-In, the nation's largest chain of drive-in restaurants, to use the PeopleAnswers HR solution in identifying and selecting employees for its 400 company-owned drive-ins in Colorado, Florida, Georgia, Iowa, Illinois, Kansas, Kentucky, Missouri, Oklahoma, Tennessee, and Texas.

10 Trends for 2013

The menu items, promotional tools, and business strategies that will affect quick serves this year.

Menu items like Wendy's Berry Almond Chicken Salad use popular buzzwords.
Wendy's used the popular buzzword "fresh" to promote its Berry Almond Chicken Salad. Wendy's

What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.

The restaurant industry is no different. Throughout 2012’s fourth quarter, various consultants, chefs, and operators gazed into their crystal balls and forecasted the hot restaurant ideas and issues of 2013.

The following 10 trends, according to those experts, seem most likely to impact quick-service and fast-casual restaurants this year.

Sonic Names New Below-the-Line Agency Partner

Sonic Corp, franchisor of the nation's largest chain of drive-in restaurants, announced the selection of Sullivan, Higdon & Sink (SHS), Kansas City, as its new below-the-line agency partner.

SHS's responsibilities will include working with Sonic on menuboard, on-lot and in-store communications, merchandising, and field and local-store marketing efforts.

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