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Diamonds in the Rough
If the Growth 40 is any indication, operators might want to include some smaller, less-known U.S. markets in their expansion plans.
Lessons in Giving
Sonic’s Limeades for Learning program helps create more vibrant classrooms.
Kick It Up a Notch
Hot, spicy menu items gaining popularity among diners.
Build the Buzz
National TV spots spark consumer excitement in new markets.
A Bright Idea
Citrus adds a fresh, sweet, and sour complexity across the menu.
Drive Incremental Sales with Drinks
Experts say beverage menus will become a key driver of incremental sales.
Recession Creates Two Kinds of Consumers
Research reveals that the recession created two distinct kinds of consumers. To succeed, quick serves must figure out how to satisfy both.
A Sonic Rebound
After decades of growth, the recession halted No. 10 Sonic’s long-lasting positive vibes. Today, CEO Clifford Hudson says momentum is back on the drive-in chain’s side.
The Good, Bad About Mobile Marketing
The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Sonic Offers Scary Good Corn Dog Halloween Deal
Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn...
Sonic Sees Net Income Jump 25% in Q4
Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.
Sonic Rings In Back-to-School Season with LTO Menu
With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, Nati...
Sonic to End Pig Confinement by 2022
Joining the hot-button conversation about pig confinement crates, Sonic announced plans to phase in a pork supply chain free of gestation crates.
Sonic Turns to 1010data for Business Analytics
SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from oper...
Sonic Fills Marketing, Franchising VP Roles
SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the br...
Order-Matic Partners with Quail Digital
Order-Matic, provider of sales, marketing, and communications products to the quick-service restaurant sector, is collaborating with U.K.
Sonic Takes Another Look at 'Two Guys' for Marketing Help
After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing stra...
Phoenix Sonic Units First With Online Ordering Groupon
Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online ord...
In a First, Sweet Potato Tots Come to Sonic
Sweet potatoes are making a grand entrance on the SONIC menu.
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