Sonic Corp., the nation’s largest chain of drive-in restaurants, announced the selection of Cohn & Wolfe as its new public relations agency of record.
The Journal Record, an award-winning daily general business and legal publication, recently recognized Sonic CEO Cliff Hudson as the most admired CEO of an Oklahoma publicly held company.
The honor came during the publication’s annual event on February 12 at the National Cowboy & Western Heritage Museum in Oklahoma City.
Sonic Corp., the nation's largest chain of drive-in restaurants, announced that Scott McLain, the company’s president, will resign from the position effective March 31, 2013.
McLain will continue to serve the company in a transition role through the end of June 2013.
The company also announced that, upon McLain’s resignation as president, Cliff Hudson, chairman and CEO, will assume the title of president. McLain’s responsibilities will be allocated among current and prospective members of management.
PeopleAnswers announced a software licensing agreement with Sonic, America's Drive-In, the nation's largest chain of drive-in restaurants, to use the PeopleAnswers HR solution in identifying and selecting employees for its 400 company-owned drive-ins in Colorado, Florida, Georgia, Iowa, Illinois, Kansas, Kentucky, Missouri, Oklahoma, Tennessee, and Texas.
What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.
The restaurant industry is no different. Throughout 2012’s fourth quarter, various consultants, chefs, and operators gazed into their crystal balls and forecasted the hot restaurant ideas and issues of 2013.
The following 10 trends, according to those experts, seem most likely to impact quick-service and fast-casual restaurants this year.
Sonic Corp, franchisor of the nation's largest chain of drive-in restaurants, announced the selection of Sullivan, Higdon & Sink (SHS), Kansas City, as its new below-the-line agency partner.
SHS's responsibilities will include working with Sonic on menuboard, on-lot and in-store communications, merchandising, and field and local-store marketing efforts.
Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn Dogs. The deal is available all day on Halloween at participating Sonic Drive-Ins and offers an affordable meal or snack before trick-or-treating in the neighborhood or attending Halloween parties.
Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.
The company's net income per diluted share increased 25 percent to $0.25, compared with net income per diluted share of $0.20 in the fourth quarter of fiscal 2011.
System-wide same-store sales increased 2.3 percent during the fourth quarter, with an increase of 4.3 percent at company drive-ins and 2.1 percent at franchise drive-ins.
With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, National Back-to-School Day and offering its entire lineup of breakfast burritos for half price all day.
Sonic is also introducing new Flatmelt Sandwiches and Breakfast Burrito varieties to its menu for a limited time.
Joining the hot-button conversation about pig confinement crates, Sonic announced plans to phase in a pork supply chain free of gestation crates. The controversial crates are use to confine breeding pigs and have come under fire in recent years due to animal welfare concerns.
Sonic plans to eliminate the crates from its pork supply by 2022, although it is working toward 2017, the timeline a number of large pork producers have set to fully transition to group housing.