industry headlines

Sonic Offers Scary Good Corn Dog Halloween Deal

2012-10-29 Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn...

Sonic Sees Net Income Jump 25% in Q4

2012-10-17 Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.

Sonic Rings In Back-to-School Season with LTO Menu

2012-09-04 With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, Nati...

Sonic to End Pig Confinement by 2022

2012-06-18 Joining the hot-button conversation about pig confinement crates, Sonic announced plans to phase in a pork supply chain free of gestation crates.

Sonic Turns to 1010data for Business Analytics

2012-05-16 SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from oper...

Sonic Fills Marketing, Franchising VP Roles

2012-05-08 SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the br...

Order-Matic Partners with Quail Digital

2012-04-15 Order-Matic, provider of sales, marketing, and communications products to the quick-service restaurant sector, is collaborating with U.K.

Sonic Takes Another Look at 'Two Guys' for Marketing Help

2012-03-22 After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing stra...

Phoenix Sonic Units First With Online Ordering Groupon

2012-03-01 Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online ord...

In a First, Sweet Potato Tots Come to Sonic

2012-03-01 Sweet potatoes are making a grand entrance on the SONIC menu.