Sonic Offers Scary Good Corn Dog Halloween Deal

Ghouls, goblins, and ballerinas alike are all invited to Sonic Drive-In this Wednesday, October 31, for an all-day treat that’s no trick: 50-cent Corn Dogs. The deal is available all day on Halloween at participating Sonic Drive-Ins and offers an affordable meal or snack before trick-or-treating in the neighborhood or attending Halloween parties.

Sonic Sees Net Income Jump 25% in Q4

Sonic Corp., the nation's largest chain of drive-in restaurants, announced results for the fourth quarter and fiscal year ended August 31, 2012.

The company's net income per diluted share increased 25 percent to $0.25, compared with net income per diluted share of $0.20 in the fourth quarter of fiscal 2011.

System-wide same-store sales increased 2.3 percent during the fourth quarter, with an increase of 4.3 percent at company drive-ins and 2.1 percent at franchise drive-ins.

Sonic Rings In Back-to-School Season with LTO Menu

With back-to-school season in full swing and new starts in store for both students and parents, Sonic Drive-In is declaring Tuesday, September 4, National Back-to-School Day and offering its entire lineup of breakfast burritos for half price all day.

Sonic is also introducing new Flatmelt Sandwiches and Breakfast Burrito varieties to its menu for a limited time.

Sonic to End Pig Confinement by 2022

Joining the hot-button conversation about pig confinement crates, Sonic announced plans to phase in a pork supply chain free of gestation crates. The controversial crates are use to confine breeding pigs and have come under fire in recent years due to animal welfare concerns.

Sonic plans to eliminate the crates from its pork supply by 2022, although it is working toward 2017, the timeline a number of large pork producers have set to fully transition to group housing.

Sonic Turns to 1010data for Business Analytics

SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from operations to marketing.

A passionate focus on data analytics is one of the reasons why the fast growing chain, with more than 3,500 locations, has been able to improve operational consistency and product management.

Sonic Fills Marketing, Franchising VP Roles

SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the brand: Mike Gallagher, vice president of market planning and franchising, and Todd Smith, vice president of marketing.

“These two new members of the executive team bring top-tier experience and leadership to SONIC and fill vital roles,” says Clifford Hudson, chairman of the board and chief executive officer for Sonic Corp. “We continue to invest in talent that brings new insights and will positively impact the momentum of the brand.”

Order-Matic Partners with Quail Digital

Order-Matic, provider of sales, marketing, and communications products to the quick-service restaurant sector, is collaborating with U.K. wireless communications specialist Quail Digital. 

Order-Matic will offer a comprehensive wireless communications system including Quail Digital’s new, Q-Pro5 lightweight wireless headset, plus lane timers, speaker posts, menuboards, and more.

The streamlined Q-Pro5 all-in-one, drive-thru system weighs just 3.5 ounces (30 percent less than its nearest competitor), giving comfort and ease to users.

A Bright Idea

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste profile, it’s bright.

“Citrus is incredibly popular because it is so aromatic and has those bright and fresh notes,” says Kevan Vetter, executive chef and manager of culinary product development for seasoning giant McCormick & Co. “It really gives you a pop.”

Sonic Takes Another Look at 'Two Guys' for Marketing Help

After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing strategy at the end of 2012’s second quarter: the iconic "Two Guys" promotion.

J. Clifford Hudson, CEO of Sonic Drive-In, told investors during the company's second-quarter earnings call yesterday that Sonic returned to the previous marketing strategy because the new campaign "did not have the flexibility of moving across a variety of dayparts and messages."

Phoenix Sonic Units First With Online Ordering Groupon

Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online orders.

Sonic partnered with OLO Online Ordering to launch the Groupon offer, which lets customers purchase a Groupon, find a Sonic unit, place their order, and choose a pick-up time, all from their mobile phone or online. The offer is available through, the company’s online ordering site.