industry headlines

Sonic Launches Website for Hispanic Consumers

2012-02-15 Got a craving for Sonic?...

Sonic Appoints O’Reilly to Chief Marketing Officer

2012-02-07 Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice president and chief ...

SONIC Bolsters Corporate Leadership Lineup

2012-01-19 SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy an...

To Kickstart Growth, Sonic Will Highlight Daypart Opportunities

2012-01-05 Clifford Hudson, CEO of Sonic, said during the firm's investor meeting on January 4 that the company will roll out a new marketing campaign in the spr...

Restaurants Respond to Healthy New Year’s Resolutions

2011-12-20 As the New Year approaches, many Americans will make resolutions, often involving diets and healthy eating.

Sonic Drive-In Serves Up Solar Energy

2011-11-21 /*-->*/ ...

Sonic Rocks Summertime Hot Dogs and Shakes

2011-07-05 It's summer, it's hot, and Sonic is celebrating with flavorful new menu items in July and August.

In the ‘Year of the Hot Dog,’ Sonic Rolls Out Four

2011-03-03 The humble hot dog is getting a rebuild from four different angles thanks to Sonic.

Sonic Franchise Unveils Solar System

2011-02-24 SONIC Drive-In franchise owners, Jess and Andrea Wetsel, announced the installation of the company’s first solar electric system on a SONIC Drive-In r...