Sonic Turns to 1010data for Business Analytics

SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from operations to marketing.

A passionate focus on data analytics is one of the reasons why the fast growing chain, with more than 3,500 locations, has been able to improve operational consistency and product management.

Sonic Fills Marketing, Franchising VP Roles

SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the brand: Mike Gallagher, vice president of market planning and franchising, and Todd Smith, vice president of marketing.

“These two new members of the executive team bring top-tier experience and leadership to SONIC and fill vital roles,” says Clifford Hudson, chairman of the board and chief executive officer for Sonic Corp. “We continue to invest in talent that brings new insights and will positively impact the momentum of the brand.”

Order-Matic Partners with Quail Digital

Order-Matic, provider of sales, marketing, and communications products to the quick-service restaurant sector, is collaborating with U.K. wireless communications specialist Quail Digital. 

Order-Matic will offer a comprehensive wireless communications system including Quail Digital’s new, Q-Pro5 lightweight wireless headset, plus lane timers, speaker posts, menuboards, and more.

The streamlined Q-Pro5 all-in-one, drive-thru system weighs just 3.5 ounces (30 percent less than its nearest competitor), giving comfort and ease to users.

A Bright Idea

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste profile, it’s bright.

“Citrus is incredibly popular because it is so aromatic and has those bright and fresh notes,” says Kevan Vetter, executive chef and manager of culinary product development for seasoning giant McCormick & Co. “It really gives you a pop.”

Sonic Takes Another Look at 'Two Guys' for Marketing Help

After a switch to a new marketing approach failed to cement brand recognition in the customer's mind, Sonic Drive-In returned to an old marketing strategy at the end of 2012’s second quarter: the iconic "Two Guys" promotion.

J. Clifford Hudson, CEO of Sonic Drive-In, told investors during the company's second-quarter earnings call yesterday that Sonic returned to the previous marketing strategy because the new campaign "did not have the flexibility of moving across a variety of dayparts and messages."

Phoenix Sonic Units First With Online Ordering Groupon

Customers at 30 Sonic Drive-In locations in the Phoenix area this week became the first with access to a restaurant Groupon exclusively for online orders.

Sonic partnered with OLO Online Ordering to launch the Groupon offer, which lets customers purchase a Groupon, find a Sonic unit, place their order, and choose a pick-up time, all from their mobile phone or online. The offer is available through, the company’s online ordering site.

In a First, Sweet Potato Tots Come to Sonic

Sweet potatoes are making a grand entrance on the SONIC menu. SONIC is expanding its tots offering by introducing new Sweet Potato Tots to its menu for a limited time.

According to data from the USDA Economic Research Service, sweet potato U.S. per capita consumption has been on the rise, even as white potato consumption has slowed. As a result, it looks like the unsung spud is finally getting its due and feeling the love beyond the Thanksgiving dinner table.

Sonic Launches Website for Hispanic Consumers

Got a craving for Sonic?

Hispanic customers can now stop in 24/7 by visiting the company’s new bicultural website, designed as if they’re sitting in a car at their local Sonic.

The website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.

Sonic Appoints O’Reilly to Chief Marketing Officer

Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice president and chief marketing officer.

O’Reilly brings more than 20 years of senior level leadership in consumer driven marketing, brand management, and product development, including extensive experience within the quick service restaurant segment.

He most recently served as the chief concept officer of Einstein Noah Restaurant Group, Inc.

Drive Incremental Sales with Drinks

McDonald’s signs boast about the incredible number of hamburgers—now many billions—it’s served over the years. But with the customer clamor for specialty beverages growing louder, the fast food icon may one day brag about the number of peppermint mochas sold.

When McDonald’s launched the McCafé line in 2009, it was both a warning signal to Starbucks and a resounding affirmation that specialty beverage menus would be a fixture at quick serves all over the country.

And signs are pointing to beverages becoming even more important to menus in coming years.