Sonny’s Real Pit Bar-B-Q is updating its image, and it is doing so by tapping into its roots.
Franchisees cheered the unveiling of the revamped Sonny’s BBQ that includes the new name, logo, décor, and prototype restaurant. The changes are designed to morph the 45-year-old restaurant’s image from that of an iconic Southern mainstay to one of a dynamic showplace for barbecue culture and cuisine.
“Sonny’s has always been at the forefront of defining great barbecue,” says CEO Bob Yarmuth. “Because it is in our roots, our passion for barbecue must shine through.”