Sonny's Real Pit

Sonny’s Rebrands With a Focus on Pitmasters

Sonny’s Real Pit Bar-B-Q is updating its image, and it is doing so by tapping into its roots.

Franchisees cheered the unveiling of the revamped Sonny’s BBQ that includes the new name, logo, décor, and prototype restaurant. The changes are designed to morph the 45-year-old restaurant’s image from that of an iconic Southern mainstay to one of a dynamic showplace for barbecue culture and cuisine.

“Sonny’s has always been at the forefront of defining great barbecue,” says CEO Bob Yarmuth. “Because it is in our roots, our passion for barbecue must shine through.”

Sonny’s Real Pit Bar-B-Q Cooking Up Big Changes

Anticipation and interest are building in the lead up to the annual Sonny’s Real Pit Bar-B-Q Summer Convention, where company executives will unveil details of a brand refresh for the barbecue restaurant.

 

Approximately 600 franchisees, vendors, and corporate employees are expected to attend the convention July 15-17 at the upscale Omni Orlando Resort at ChampionsGate.