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How to Name a Winning Menu Item
Naming dishes offers operators a chance to distinguish their concept from competitors from the beginning.
How to Spot a Good (& Bad) Brand Extension
Brand extensions can be a smart way to build excitement and drive traffic, but any extension that strays too far can be a costly mistake.
Souplantation and Sweet Tomatoes Get Social Media Savvy
Measuring the success of social media engagement for a quick-service brand often depends on an operator’s goals.
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Food & Beverage
Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
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Penn Station Serves BLT LTO
South Philly Steaks Serves All-American LTO
Pinkberry Offers Half off During July 'Happy Hour'
Menchie's Adds Six New Sorbet Flavors
EY Recognizes Dickey's CEO For Entrepreneurship
Biscuitville Crowns Biscuit-Making Champions
Bruster's Serves 'Graham Canyon' LTO in July
Erbert & Gerbert's Launch Annual Charitable Campaigns
McAlister's Gears up for Free Tea Day
Sandwiches Remain a Consumer Favorite
Ones to Watch