Souplantation

Souplantation named a Chinese salad Wonton Chicken Happiness.
October 2011

Naming dishes offers operators a chance to distinguish their concept from competitors from the beginning.

Brand extensions like McDonald's McCafe can build sales in a big way.
April 2011

Brand extensions can be a smart way to build excitement and drive traffic, but any extension that strays too far can be a costly mistake.

The Souplantation Express unit trades buffet style for a prep station.

Souplantation is shedding as much as 5,500 square feet for its new Express prototype. Will customers respond to the new service style?

April 2010

While the old adage says there’s nothing new under the sun, the new decade brings fresh takes on traditional menu items while ethnic, vegan, and local ingredients make farther inroads into the quick-serve culinary scene.