Sprinkles Cupcakes

Around the Vend

Long dominated by the likes of Twinkies and soda, the vending world is now counting quick-serve specialties among its selections. Consumers craving a fix from some of their favorite brands are no longer restricted by regular hours of operation, and operators can boost sales with a small initial investment and low operating costs.

“It’s becoming more and more prevalent,” says Steven Brush, cofounder of the consulting service iBrandEz, which specializes in nontraditional franchising. “Customer occasion marketing basically means where-I-want-it, when-I-want-it types of foods.”