Starbucks is the fifth most admired company in the world, according to new research from Fortune magazine, and is the number one company worldwide in the food service industry.
Fortune calls its list “the definitive report card on corporate reputations. Here is the Fortune’s 2015 assessment of Starbucks:
Starbucks baristas will handcraft Tiramisu and Caramel Flan Lattes beginning February 18.
The new Tiramisu Latte is made with the signature espresso, freshly steamed milk, creamy mascarpone flavor, and a dusting of cocoa espresso powder. Starbucks Tiramisu Latte is a take on the classic Italian dessert. In Italy, the popular coffee-flavored dessert is made of ladyfingers dipped in coffee, layered with a whipped mixture of eggs, sugar, and mascarpone cheese.
Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increased nearly 19 percent over 2014, according to the Brand Keys 2015 Customer Loyalty Engagement Index.
The study is conducted by the New York-based brand engagement and customer loyalty research consultancy, Brand Keys, Inc., with ratings based on a brand’s ability to meet customers’ expectations better than the competition when compared to the consumers’ perception of the category ideal.
Starbucks Coffee Company announced today the launch of its fresh delivery subscription, giving online customers access to its line of super-premium, small-lot coffees roasted at its new, Seattle Reserve Roastery and Tasting Room. Available in monthly increments, Starbucks Reserve Roastery Subscriptions will allow customers access to unique, small-lot coffees only available at the Roastery or through the subscription.
Inspired by the success of its White Cup Contest for customers, Starbucks is giving its store partners (employees) an opportunity to express their creativity through their own design contest.
Providing a non-dairy alternative to dairy and soy is the second most requested customer idea of all time from MyStarbucksIdea.com, generating more than 84,000 votes. Starbucks will deliver this additional customization with the introduction of Starbucks Single Origin Sumatra Coconut Milk, an alternative to dairy and soy for handcrafted beverages, available beginning February 17, in Starbucks U.S. company-operated and licensed locations.
Starbucks coconut milk is certified vegan and made from single-origin coconuts from the tropical Indonesian island of Sumatra.
Starbucks Corporation announced it appointed Kevin Johnson as president and chief operating officer. Johnson has been a Starbucks board member since 2009, and will now take a central operating role effective March 1.
Brand reputation, values-centered leadership, and ethical sourcing are components of a new online Retail Management Degree that Starbucks and Arizona State University (ASU) created for partners who are part of the Starbucks College Achievement Plan.
Starbucks Coffee Company chief operating officer Troy Alstead, a 23-year veteran of the company who also served for many years as the company’s chief financial officer, as well as leading the operations and development of Starbucks international business and its Europe, Middle East, and Africa business unit, is taking an extended unpaid leave from the company. Alstead’s last day in his current role will be March 1.
Coffee giant’s new premium concept, the Roastery and Tasting Room, designed to appeal to Millennials.
Coffee isn’t just a convenient caffeine jolt for Americans anymore. A recent Harris Interactive survey found that consumers are willing to travel for a good cup of Joe; 60 percent of respondents said the primary coffee shop they visit is not necessarily the closest one. Sixty-six percent of Millennials, Americans ages 18–35, indicated they would travel longer for their favorite coffee.