Starbucks

Breakfast Wars Reverse

As breakfast wars rage on, some morning-focused operators are expanding the battle into the afternoon daypart.
Breakfast quick service restaurants add new food options for later snacking.
Starbucks is trying to boost business in later dayparts with food items like flatbreads.

Earlier this year, research firm The NPD Group confirmed what many in the quick-service industry have known for years: The breakfast wars are real, and there’s more at stake then a Waffle Taco or a better cup of coffee. NPD’s “A Look into the Future of Foodservice” report found that the quick-service segment showed the strongest increase in breakfast visits of all restaurant segments, with a 4 percent increase in 2013 over 2012.

Planting the Seed

Saving for retirement and other financial milestones is an important objective for most people, including employees in the quick-serve industry.

The biggest coffee chain in the U.S. is making it easier for its workers to reach those monetary goals. In 1991, after Seattle-based Starbucks extended comprehensive health coverage for eligible part- and full-time workers, the coffee chain began offering another generous incentive: access to its Bean Stock investment program, where workers receive an equity award in the form of restricted stock units.

Starbucks Launches Initiative to Address Civic Issues

Through the new Solutions City initiative, mayors in five cities – Sacramento, California; Baltimore, Columbus, Ohio; Orlando, Florida, and Phoenix – will bring together constituents and other local leaders for town hall meetings in their neighborhood Starbucks store to identify and tackle civic challenges on three key issues: providing access to education, supporting veterans, and empowering opportunity youth.

Starbucks Debuts Fizzio Sodas, Shaken Iced Teas

Just in time for the warm weather, Starbucks will unveil a selection of new beverages, with the addition of Fizzio Handcrafted Sodas and Teavana Shaken Iced Teas. Fizzio Handcrafted Sodas are carbonated fresh and debut in three flavors– Spiced Root Beer, Golden Ginger Ale, and Lemon Ale.

Each Fizzio soda contains no artificial flavors, no preservatives or high fructose corn syrup, and has 100 calories or less in a Grande size. The new Fizzio sodas will be available at select Starbucks locations in the U.S.   

The Alternative to New Products

Q: We're committed to offering a streamlined menu, so we don't want to introduce a bunch of new products. What other options do we have for creating news to promote our business?

A: Great question, especially in light of recent reports that suggest the quick-serve category has become so saturated with new products that brands are reaching the point of diminishing returns.

Starbucks, Duracell to Offer Wireless Phone Chargers

Duracell Powermat and Starbucks announced that they have begun a national rollout of Powermat wireless charging in Starbucks beginning with stores in the San Francisco Bay Area. The companies will expand Powermat to additional major markets in 2015, with a full national rollout in Starbucks company-operated stores and Teavana Fine Teas + Tea Bars planned over time. Initial pilots in Europe and Asia are expected within the year.

Starbucks' Mugs Showcase Band of Outsiders' Style

Starbucks marks its fifth designer mug collaboration with a collection of two limited edition Starbucks Double Wall Ceramic Mugs created by Scott Sternberg, founder and designer of Band of Outsiders.

Designed exclusively for Starbucks, the contemporary mugs combine Starbucks style with Band of Outsiders’ approach to design. The Band of Outsiders for Starbucks Limited Edition Designer Ceramic Mugs will be available online at StarbucksStore.com on June 10, and in participating Starbucks retail locations in the U.S. and Canada on June 24.

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