Starbucks

The Price of Global Growth

As international markets embrace a more Westernized diet, U.S. restaurants face the pressure of rising commodities costs.

Over the last decade, American quick-service behemoths such as McDonald’s, Starbucks, and Pizza Hut have surged into international markets and captured diners’ interests with American dishes. But new data shows the whole industry might pay a price for that global growth.

The growing appeal of U.S. fast food in international markets has shifted world commodity supplies and spurred rising prices.

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

Top 50 Unit Breakdown Sorted by 2010 Company Units

The top quick-serve and fast-casual brands in the nation.

Pumpkin Latte Will Return to Foodservice Operators

The countdown is on for the return of Starbucks’ most popular seasonal beverage – Starbucks Pumpkin Latte. In just a few short weeks, the warm, inviting fall spices and pumpkin flavor that make Starbucks Pumpkin Latte a customer favorite year after year will return to select Starbucks Foodservice operators beginning September 1, 2011.

NYC Program to Test Recycling with Quick Serves' Help

Non-profit organization Global Green USA announced that it is seeking quick-serve restaurants in New York City to participate in a sustainable packaging recycling program.

The pilot program, which is slated to run for a year and launch in late 2011, is aiming to secure 150 quick-serve stores and test the viability of recycling paper foodservice packaging.

The Good, Bad About Mobile Marketing

I’ve got some good news and some bad news.  

The good news? Mobile is hot! According to marketing services firm Listrak, there are more than 270 million mobile phones in use in the U.S. and 100 billion text messages are sent or received every month, making mobile the most popular way to communicate.

Google attributes $1 billion in revenue to mobile ads and consumer usage of mobile coupons is forecasted to exceed 300 million globally by 2014, according to Juniper Research.

POS Gets Smart

Tomorrow’s payment options may bear little resemblance to those in use today. Consider the popularity of the Starbucks Card Mobile application, which the coffee company announced was downloaded more than 3 million times in its first three months.

“Our hope was that customers would take to it quickly,” says Brady Brewer, vice president of brand loyalty and Starbucks Card. “But actually, they’ve taken to it faster than we expected.”

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

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