Starbucks

Starbucks

industry headlines

In Coffee, Who Has Most Loyalty? Not Starbucks

2011-04-14 While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customer...

Sound the Siren: Starbucks Rolls Out 40th B-Day Changes

2011-03-08 Starbucks announced that it will roll out its new in-store look focusing on the iconic Siren and a simultaneous global launch of handcrafted and artfu...

Report: Keep It Simple, Like Subway

2011-02-26 Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

Starbucks Coming to a Hotel Room Near You

2011-02-15 Starbucks announced that it is entering into an agreement with Courtesy Products, a provider of in-room coffee service to hotels, to provide Starbucks...

Starbucks VIA French Roast Set to Hit Stores

2011-01-03 Building on the popularity and momentum of the Starbucks VIA Ready Brew product line, Starbucks announced the availability of Starbucks VIA French Roa...

Starbucks Twice as Good as McDonald's in Media Impact

2010-12-08 Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report.

Starbucks Charts the Course for Future Success

2010-12-02 Starbucks detailed strategies for its next phase of growth at the company’s biennial Investor Conference.

Starbucks Joins the Canlis Birthday Game in Seattle

2010-11-02 Most birthday celebrations do not last 50 days or invoke a city-wide chase.

Starbucks Makes a Deal with Magic Johnson

2010-10-21

Company acquires Magic Johnson Enterprises’ remaining 50 percent interest in Urban Coffee Opportunities (UCO), a partnership formed 12 years ago to build Starbucks stores in underserved neighborhoods. ...