Starbucks

Starbucks

industry headlines

Biggest Focus Group in the World?

2010-05-07 New online service, MyBrandz, gives fans of quick-serve brands a place for community with fellow lovers of the brands.

Starbucks' Frappuccino Comes However You Want It

2010-05-04 New blended beverages in all U.S. and Canada retail stores lets customers choose from a variety of fresh milks or soy, choose the intensity of their coffee, and pick any combination of syrups or toppings.

What Flavor Preference Says About Personality

2010-04-27 In conjunction with its launch of vanilla, chocolate, and strawberry flavors of ice cream, Starbucks releases study data that connects flavors with certain personality types.

Starbucks Works Toward Sustainability

2010-04-23 Starbucks held its cup summit yesterday, where experts in many fields discussed solutions that will make both paper and plastic cups more broadly recyclable.

Sell a Prepaid Card, Help Donate to Charity

2010-03-19 New prepaid card service, Biddees, acts as a "reverse auction" that gives a slice of transactions to the nonprofit of the customer's choice.

Starbucks Names a New VP of Global R&D

2010-03-17 Mary Wagner named to the new position, and will expand the brand with locally relevant products in key markets outside of the U.S.

Starbucks to Save Planet 5 Cents at a Time

2010-03-08 The beverage company pairs with Conservation International to offer new payment method for customers and help protect forests.

Starbucks VIA Going Global

2010-03-05 Company will launch instant coffee product throughout company-operated and licensed locations in the U.K. and Japan.

Dayton International Airport Offers More Food Options

2010-03-02 The Ohio airport now offers Starbucks, Quiznos, 12th Fairway Bar & Grill, and Boston Stoker Gourmet Coffee to its travelers.

The Green Battle: Real Efforts vs. Consumer Perceptions

2010-02-17 Some brands, like Wendy's, are perceived by consumers to be much more green than they actually are, while others, including Starbucks, are more green than consumers think, a new study says.