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Putting Some Pop in Soda
Operators play with technology, craft procedures to make stand-out soda.
No Hangover in Sight
Naysayers have doubts about alcohol service in limited-service settings, but many fast casuals are partying on.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
Inked and Pierced
Brands consider how employee appearance reflects company.
Brands invest in wireless charging technology to boost traffic.
Coffee Concepts Can Target Lunch Guests with Demographic Data
A new study shows where morning concepts Dunkin’ Donuts and Starbucks can find their persuadable lunch customers.
Iced tea gains traction as consumers seek healthy, innovative beverage options.
Planting the Seed
Starbucks gives back to employees through its Bean Stock program, letting workers become shareholders to fund future aspirations.
Mind Over Matter
From the colors used to the music played, environmental quirks in limited-service design today are planned around consumer psychology to create an experience that employs more senses than taste.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
What Flavor Preference Says About Personality
In conjunction with its launch of vanilla, chocolate, and strawberry flavors of ice cream, Starbucks releases study data that connects flavors with certain personality types.
Starbucks Works Toward Sustainability
Starbucks held its cup summit yesterday, where experts in many fields discussed solutions that will make both paper and plastic cups more broadly recyclable.
Sell a Prepaid Card, Help Donate to Charity
New prepaid card service, Biddees, acts as a "reverse auction" that gives a slice of transactions to the nonprofit of the customer's choice.
Starbucks Names a New VP of Global R&D
Mary Wagner named to the new position, and will expand the brand with locally relevant products in key markets outside of the U.S.
Starbucks to Save Planet 5 Cents at a Time
The beverage company pairs with Conservation International to offer new payment method for customers and help protect forests.
Starbucks VIA Going Global
Company will launch instant coffee product throughout company-operated and licensed locations in the U.K. and Japan.
Dayton International Airport Offers More Food Options
The Ohio airport now offers Starbucks, Quiznos, 12th Fairway Bar & Grill, and Boston Stoker Gourmet Coffee to its travelers.
The Green Battle: Real Efforts vs. Consumer Perceptions
Some brands, like Wendy's, are perceived by consumers to be much more green than they actually are, while others, including Starbucks, are more green than consumers think, a new study says.
Starbucks Taking Ready-to-Drink Coffee into Europe
Agreement with Arla Foods calls for the manufacture, distribution, and marketing of Starbucks-branded premium RTD coffee beverages in Europe.
Starbucks Accepting Haiti Donations at Store Registers
Starbucks Foundation is also donating $1 million to American Red Cross to help relief efforts in Haiti.
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