Starbucks announced that it is entering into an agreement with Courtesy Products, a provider of in-room coffee service to hotels, to provide Starbucks ground coffees for use in Courtesy’s patented CV1 in-room and on-demand brewed coffee system in up to 500,000 luxury and premium hotel rooms across the U.S.
Building on the popularity and momentum of the Starbucks VIA Ready Brew product line, Starbucks announced the availability of Starbucks VIA French Roast in all U.S. and Canada Starbucks stores beginning January 4. The introduction of the new instant coffee variety further reinforces Starbucks coffee leadership and its commitment to offering customers high-quality products at a good value.
Sitting on the edge of the U.S.-Canadian border and taking a backseat to another, more cosmopolitan, Empire State city, Buffalo, New York, often falls into the background. The city’s beloved NFL team plays the occasional home game in Toronto, its intense winters freeze out Niagara Falls–bound tourists, and the City of Good Neighbors’ meat-and-potatoes character doesn’t incite a barrage of flashy adjectives.
Continued Commodity Pressures
Many of the forces that caused the crazy commodity price increases several years ago are still at work: concerns about supply, rising energy costs, growing worldwide demand, and financial speculation through recently developed financial instruments. As most restaurateurs have neither the means nor knowledge to protect ourselves through contracting things out, we will continue to feel this inflationary pressure throughout 2011 and beyond.
Twenty- or 30-odd years ago, before society as a whole was fully attuned to the hazards—physical and moral—of allowing kids to eat pretty much whatever they wanted, whenever they wanted, product development was a relative snap.
Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.
Starbucks’ ambitious goal to have 100 percent of its cups be reusable or recyclable by 2015 may have just gotten much easier. The company announced a successful test with paper cup manufacturer International Paper and pulp mill Mississippi River Pulp that used recycled cups from stores to create new cups.
The six-week pilot test was the result of an idea brewed up at the company’s second Cup Summit, held earlier this year at the Massachusetts Institute of Technology.
Starbucks detailed strategies for its next phase of growth at the company’s biennial Investor Conference. Building on its continued strength in attracting global consumers to its stores and growing its business in that critical channel, Starbucks senior leaders outlined plans to create a multifaceted, global consumer brand and the significant potential to achieve a greater share of the nearly $145 billion world coffee market with a renewed focus on innovation and expansion.
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Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson
1. BK Sold to Brazilian Investors
Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC
2. The Food Truck Obsession
Starbucks’ strategy to add alcohol leaves some doubtful.