Upholstered booths, a brighter color palette, a clean layout, carefully curated radio stations. These may all be components of an average restaurant redesign, but there’s more to them than meets the eye. In fact, design changes like these are often made with strategic and subtle purposes in mind.
Starbucks and Arizona State University have announced the Starbucks College Achievement Plan, a program designed to unleash lifetime opportunity for thousands of eligible part-time and full-time U.S. employees.
Q: We're committed to offering a streamlined menu, so we don't want to introduce a bunch of new products. What other options do we have for creating news to promote our business?
A: Great question, especially in light of recent reports that suggest the quick-serve category has become so saturated with new products that brands are reaching the point of diminishing returns.
Duracell Powermat and Starbucks announced that they have begun a national rollout of Powermat wireless charging in Starbucks beginning with stores in the San Francisco Bay Area. The companies will expand Powermat to additional major markets in 2015, with a full national rollout in Starbucks company-operated stores and Teavana Fine Teas + Tea Bars planned over time. Initial pilots in Europe and Asia are expected within the year.
Starbucks marks its fifth designer mug collaboration with a collection of two limited edition Starbucks Double Wall Ceramic Mugs created by Scott Sternberg, founder and designer of Band of Outsiders.
Designed exclusively for Starbucks, the contemporary mugs combine Starbucks style with Band of Outsiders’ approach to design. The Band of Outsiders for Starbucks Limited Edition Designer Ceramic Mugs will be available online at StarbucksStore.com on June 10, and in participating Starbucks retail locations in the U.S. and Canada on June 24.
Speaking at Beijing’s Great Hall of the People, founder of the Starbucks Foundation, Howard Schultz, announced a total of $3 million investment in China by the Starbucks Foundation spanning three years, including $1.5 million to the China Soong Ching Ling Foundation (CSCLF), following his meeting with Hu Qili, Chairman, China Soong Ching Ling Foundation.
While tipping has never been a customer expectation in the limited-service restaurant industry, some chains have implemented gratuity options with their new, higher-tech point-of-sale systems, like counter payment terminals or mobile apps. But not every brand is certain whether tipping is appropriate in the category.
Together, a U.S. Marine sergeant and a Seattle Seahawks player realized how much they have in common as they discussed their career paths.
Military veteran Jamel Felix has been learning about job opportunities within Starbucks, and Seahawks defensive tackle D’Anthony Smith was among seven players who spent some free time over the past few weeks job shadowing people in various departments at Starbucks headquarters in Seattle.
In March of 2014, Starbucks and Disney teamed up to open the first company-operated Starbucks location at Downtown Disney in Anaheim, California. Now, another Starbucks will open at Walt Disney World Resort near Orlando, Florida.
The nearly 4,000 square foot store is a new venture in the collaboration between the two brands.
Like the melodic tune of a mythical fish-tailed woman luring in unsuspecting sailors on the open ocean, the siren of Starbucks’ famous logo beckons the masses toward a promise of quality, of familiarity, of a ubiquitous yet iconic American coffee experience. Part muse, part marketing tool, she sings of an experience upon which a quick-serve empire was built and continues to grow.