Starbucks

Buying into Booze

Fast-casual restaurants were once able to claim premium food, modern décor, and all-around upscale service as hallmarks of their category. But with more quick-service chains retooling in those areas to compete for post-recession consumers, fast casuals have been left to search for new ways to differentiate their brands.

For many, that search has turned up something typically better suited to fine- and casual-dining joints: booze.

FROM THE FLOOR: Howard Schultz's Balancing Act

At the 94th annual National Restaurant Association Show in Chicago, Starbucks Howard Schultz delivered a powerful message to the restaurant industry: profitability and conscience can exist side by side.

In fact, the veteran Starbucks chairman, president, and CEO points to his Seattle-based chain, a quick-service behemoth that topped $13.3 billion in net revenues in fiscal year 2012, as tangible proof that the content of a company’s character propels performance. 

Starbucks Debuts First Non-U.S. Community Store

Starbucks Coffee Company chairman, president, and CEO Howard Schultz inaugurated the first Starbucks community store outside of the United States in the Langsuan neighborhood of Bangkok, Thailand.

Schultz was in Bangkok celebrating 15 years in the market with Starbucks partners and to officially open Starbucks’ first community store in Asia, where 10 percent of sales from Starbucks hand-crafted beverages will be directed to the farming communities of Northern Thailand.

Small Portions a Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

Report Finds Starbucks is Top Quick Serve for Q1 2013

Starbucks is the top quick service restaurant brand with $166 million of Impact Media Value according to General Sentiment’s Q1 2013 QSR MediaMatch. Taco Bell ($89 million), Chipotle ($51 million) and Kentucky Fried Chicken ($36 million) remained in the top four. Burger King ($33 million) rounded out the top five, moving up one place while McDonald’s ($29 million) and Pizza Hut ($21 million) each dropped a spot.

Starbucks, ACC American Café Take Off at RDU Airport

Global restaurateur HMSHost will welcome travelers with three new restaurants at Raleigh-Durham International Airport as part of the airport’s Terminal 1 Modernization Project.

The project is slated to be completed in early 2014. Travelers at Raleigh-Durham will experience the first ever ACC American Café, as well as HMSHost’s own La Tapenade and national favorite Starbucks.

HMSHost Brings in New Starbucks at PDX

Tom Fricke, president & CEO of HMSHost; Michelle Burns, vice president, Branded Solutions-US Regions, Starbucks Coffee Company; and Vince Granato, COO, Port of Portland, toast newest Starbucks at Portland International Airport. HMSHost

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Travelers making their way through Portland International Airport will be surprised to find their favorite coffee in a new location that takes them right back into Portland’s historic industrial river-shipping and air-travel eras. Global restaurateur HMSHost celebrated the grand opening of the airport’s fifth Starbucks store today, located on Concourse C. This new Starbucks store has the same legendary appeal, while also welcoming travelers with a chic ambiance reminiscent of the industrial Pearl District in downtown Portland.

Pass the Rewards

Within weeks of Apple’s iOS 6 mobile system launch, Qdoba was offering Chicago customers access to its rewards card through Apple’s new Passbook program.

Passbook—a mobile wallet of sorts—holds everything from movie passes and plane tickets to gift cards and reward cards.

Starbucks to Build Off the Success of Its Blonde Roast

Starbucks Coffee Company aims to grow share of the 40 percent of U.S. coffee drinkers who say they prefer a lighter roast by using an innovative cross-channel campaign to win them over to Starbucks Blonde Roast. Starbucks has already seen significant success since introducing its lighter roast coffee last year. Starbucks Blonde Roast packaged coffee sales were 79 percent incremental in grocery and 70 percent incremental at Starbucks retail stores, driving growth across all channels in the nearly $1 billion light roast coffee segment.

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