May 18, 2013

Starbucks

Small portions give customers control over health, values, and variety.
April 2013

Little servings give diners an opportunity to control health, value, and variety.

April 2010

Now that social media has lost its novelty, Dairy Queen’s Michael Keller is having a flashback as he considers the near-term possibilities for Facebook, Twitter, or whatever buzz-maker might next set fingers a-flutter.

“You know that moment right before you drop on a...

New prepaid card service, Biddees, acts as a "reverse auction" that gives a slice of transactions to the nonprofit of the customer's choice.
Mary Wagner named to the new position, and will expand the brand with locally relevant products in key markets outside of the U.S.
The beverage company pairs with Conservation International to offer new payment method for customers and help protect forests.
Company will launch instant coffee product throughout company-operated and licensed locations in the U.K. and Japan.
The Ohio airport now offers Starbucks, Quiznos, 12th Fairway Bar & Grill, and Boston Stoker Gourmet Coffee to its travelers.
March 2010

“Natural.” It sounds like a good choice, but what does it really mean? What about the words “recyclable” or “chemical free”? What do they say about the products that bear them on their labels? As it turns out, not a whole lot. “...

Some brands, like Wendy's, are perceived by consumers to be much more green than they actually are, while others, including Starbucks, are more green than consumers think, a new study says.
February 2010

There’s a lot brewing in the tea industry these days, despite the economic downturn’s effect on sales. Most experts seem to feel this is a temporary fluctuation that will right itself as consumers’ financial prospects improve.

Agreement with Arla Foods calls for the manufacture, distribution, and marketing of Starbucks-branded premium RTD coffee beverages in Europe.
Starbucks Foundation is also donating $1 million to American Red Cross to help relief efforts in Haiti.
January 2010

During boon times, management energy is rarely spent worrying about violations of top-level employment agreements when hiring new executives. But when a downturn comes, companies are watching their backs.

Consider Starbucks Corp.’s well-publicized lawsuit...

Representatives from 124 countries sing song to celebrate Starbucks' relationship with (RED).
The move signals the company's new 'aggressive pursuit and development of global business opportunities,' according to the company's CEO.
On December 1, five cents will be donated for every beverage sold at participating locations to help fight AIDS.
For limited time, coffee chain is donating $1 to Global Fund whenever customers spend $15.
TASSIMO teams with Starbucks to introduce Starbucks Latte Primo and Starbucks Cappuccino Primo options for beverage system.
Coffee company entering LEED Volume Certification pilot program, partnering with GE for LED lights.
Consolidates Starbucks Card Rewards and Starbucks Gold card into My Starbucks Rewards.
Kalen Holmes hired as executive vice president of partner resources.