Starbucks Coffee Company aims to grow share of the 40 percent of U.S. coffee drinkers who say they prefer a lighter roast by using an innovative cross-channel campaign to win them over to Starbucks Blonde Roast. Starbucks has already seen significant success since introducing its lighter roast coffee last year. Starbucks Blonde Roast packaged coffee sales were 79 percent incremental in grocery and 70 percent incremental at Starbucks retail stores, driving growth across all channels in the nearly $1 billion light roast coffee segment.
Starbucks Coffee Company announced the expansion of its long-term relationship with Hong Kong Maxim’s Group to now operate Starbucks stores in Vietnam. Scheduled to open the first Starbucks store in Ho Chi Minh City in early February 2013, Starbucks reiterated that Asia continues to be a significant growth driver for the company and is proud to be partnering with Hong Kong Maxim’s Group to enter Vietnam this year.
Just in time for New Year’s resolutions, Starbucks will launch a nutrition-packed start to the day with the new Starbucks Hearty Blueberry Oatmeal. The new Hearty Blueberry Oatmeal will feature a blend of steel-cut and rolled oats for a hearty blend texture, and new toppings including fresh blueberries; a fruit, nut and seed medley; and agave syrup for a touch of sweetness. Ready to eat in five minutes and packed with seven grams of protein and six grams of fiber in a 280-calorie bowl, the new Hearty Blueberry Oatmeal is a satisfying choice to warm up cold winter mornings.
What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.
The restaurant industry is no different. Throughout 2012’s fourth quarter, various consultants, chefs, and operators gazed into their crystal balls and forecasted the hot restaurant ideas and issues of 2013.
The following 10 trends, according to those experts, seem most likely to impact quick-service and fast-casual restaurants this year.
We love our coffee in the U.S.
Whether the java is hot or cold, plain or flavored, we’re guzzling, sipping, gulping, and otherwise downing north of 400 million cups of Joe every day. In fact, a survey from the National Coffee Association (NCA) indicates that coffee has moved ahead of soft drinks as the most popular U.S. beverage, enjoyed by an estimated 73 percent of consumers at least once a week in early 2012.
Global restaurateur HMSHost celebrated the grand opening of the very first airport location for Starbucks’ latest concept, Starbucks Evenings, at Washington Dulles International Airport.
HMSHost and Starbucks opened the first airport Starbucks more than 20 years ago and have worked closely together to introduce Starbucks Evenings.
Travelers in Dulles’ international terminal will now be able to unwind in a welcoming and inviting atmosphere while enjoying a glass of hand-selected wine, a bottle of beer, or a cup of premium coffee or tea.
Cardfree announced the launch of its company and introduced the first fully integrated mobile merchant platform, enabling companies to drive incremental visits, larger ticket size, tender preference, and more meaningful consumer engagement under its branded experience.
Last month, the company closed $10 million in Series A funding.
The Cardfree platform combines a full range of merchant solutions, including personalized offers and promotions, mobile payments, loyalty, order-ahead, and social-media engagement, all of which come with robust reporting.
Starbucks reaffirms its leadership position and growth agenda across its global retail, emerging brands, and CPG channels at its biennial Investor Conference.
In this last Brand New Perspectives of 2012, I’m breaking from my usual Q&A format to recap some of the most important brand developments in fast food this past year.
Despite the sluggish economy and uncertainty that typically accompanies election years, companies in our industry chose to make some of their boldest moves in 2012, and some exciting new chains took the stage. Here are my picks for the seven biggest brand stories of the year.
Wine connoisseurs for years looked down their noses at beer, considering the latter, better-selling beverage as a drink of the “common man.”
That view is slowly evolving, however, as an increasing number of Americans become fans of the many craft beers being brewed all across the country. And it’s an evolution that’s starting to impact quick-service restaurants, too.