Starbucks

Drive Time

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.

Starbucks to Offer Square Payment System in U.S. Stores

Starbucks Coffee Company, with its leading mobile payment platform, and Square, the company revolutionizing everyday transactions between buyers and sellers, announced a broad innovative partnership to bring the best possible payment experience to both sides of the Starbucks counter.

The partnership terms include:

Starbucks Ready to Roll Out French-Baked Goods

Starbucks CEO Howard Schultz, during the company’s third quarter earnings call, told investors the quick serve was now in the process of rolling out French-baked food to U.S. stores. The new bakery selections will make their debut in the San Francisco Bay area. He described the move as one that would bring “the romance of the Italian espresso bar to many North American coffee consumers.” More locations will soon offer the expanded menu, he said.

Coffee Shops Increasingly Add Wine to Operations

Espresso beans and grapes are not a prevalent snack combination, but the growing trend toward coffee and wine bars proves they are indeed palatable as beverage complements.

Coffee and wine bars are spreading nationwide, from Bean & Bottle in the lobby of the Sonoma Resort in California to the Great Lakes Coffee Shop in Michigan and select Starbucks around the nation.

Starbucks Breaks Ground on Facility in Georgia

Starbucks Coffee Company today joined civic and elected leaders in Augusta, Georgia, to break ground on its first company-owned manufacturing facility in the world to produce soluble products. The $172 million plant is expected to create 140 high-quality American manufacturing jobs, in addition to hundreds of indirect jobs related to construction, shipping, and other supply chain functions.

Starbucks Adds Refreshers Drinks to Beverage Line

Handcrafted Very Berry Hibiscus Starbucks

Starbucks Coffee Company today announced the availability of handcrafted Starbucks Refreshers beverages, a global breakthrough beverage innovation that delivers a distinctly new take on thirst-quenching refreshment while providing a natural boost of energy from green coffee extract and real fruit juice.

Customers can enjoy Starbucks Refreshers beverages in Very Berry Hibiscus and Cool Lime flavors at participating Starbucks stores in the U.S. and Canada, as well as 15 markets internationally.

No Fizz, No Problem

There’s nothing quite as revitalizing as a cold drink on a hot summer afternoon. These days, however, restaurant guests are looking for more than just refreshment from their cold beverages. They are seeking fewer calories, healthful options, or, perhaps, a jolt of energy.

Cold beverages, particularly carbonated ones, have been part and parcel of quick-service restaurants from the time the first units opened. Coca-Cola, for instance, has been served at White Castle since 1921, the year the business began.

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