Report Finds Starbucks is Top Quick Serve for Q1 2013

Starbucks is the top quick service restaurant brand with $166 million of Impact Media Value according to General Sentiment’s Q1 2013 QSR MediaMatch. Taco Bell ($89 million), Chipotle ($51 million) and Kentucky Fried Chicken ($36 million) remained in the top four. Burger King ($33 million) rounded out the top five, moving up one place while McDonald’s ($29 million) and Pizza Hut ($21 million) each dropped a spot.

Starbucks, ACC American Café Take Off at RDU Airport

Global restaurateur HMSHost will welcome travelers with three new restaurants at Raleigh-Durham International Airport as part of the airport’s Terminal 1 Modernization Project.

The project is slated to be completed in early 2014. Travelers at Raleigh-Durham will experience the first ever ACC American Café, as well as HMSHost’s own La Tapenade and national favorite Starbucks.

HMSHost Brings in New Starbucks at PDX

Tom Fricke, president & CEO of HMSHost; Michelle Burns, vice president, Branded Solutions-US Regions, Starbucks Coffee Company; and Vince Granato, COO, Port of Portland, toast newest Starbucks at Portland International Airport. HMSHost

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Travelers making their way through Portland International Airport will be surprised to find their favorite coffee in a new location that takes them right back into Portland’s historic industrial river-shipping and air-travel eras. Global restaurateur HMSHost celebrated the grand opening of the airport’s fifth Starbucks store today, located on Concourse C. This new Starbucks store has the same legendary appeal, while also welcoming travelers with a chic ambiance reminiscent of the industrial Pearl District in downtown Portland.

Pass the Rewards

Within weeks of Apple’s iOS 6 mobile system launch, Qdoba was offering Chicago customers access to its rewards card through Apple’s new Passbook program.

Passbook—a mobile wallet of sorts—holds everything from movie passes and plane tickets to gift cards and reward cards.

Starbucks to Build Off the Success of Its Blonde Roast

Starbucks Coffee Company aims to grow share of the 40 percent of U.S. coffee drinkers who say they prefer a lighter roast by using an innovative cross-channel campaign to win them over to Starbucks Blonde Roast. Starbucks has already seen significant success since introducing its lighter roast coffee last year. Starbucks Blonde Roast packaged coffee sales were 79 percent incremental in grocery and 70 percent incremental at Starbucks retail stores, driving growth across all channels in the nearly $1 billion light roast coffee segment.

Starbucks Set to Open in Vietnam for First Time

Starbucks Coffee Company announced the expansion of its long-term relationship with Hong Kong Maxim’s Group to now operate Starbucks stores in Vietnam. Scheduled to open the first Starbucks store in Ho Chi Minh City in early February 2013, Starbucks reiterated that Asia continues to be a significant growth driver for the company and is proud to be partnering with Hong Kong Maxim’s Group to enter Vietnam this year.

Starbucks Gets Hearty with New Oatmeal Option

Just in time for New Year’s resolutions, Starbucks will launch a nutrition-packed start to the day with the new Starbucks Hearty Blueberry Oatmeal. The new Hearty Blueberry Oatmeal will feature a blend of steel-cut and rolled oats for a hearty blend texture, and new toppings including fresh blueberries; a fruit, nut and seed medley; and agave syrup for a touch of sweetness. Ready to eat in five minutes and packed with seven grams of protein and six grams of fiber in a 280-calorie bowl, the new Hearty Blueberry Oatmeal is a satisfying choice to warm up cold winter mornings.

10 Trends for 2013

The menu items, promotional tools, and business strategies that will affect quick serves this year.

Menu items like Wendy's Berry Almond Chicken Salad use popular buzzwords.
Wendy's used the popular buzzword "fresh" to promote its Berry Almond Chicken Salad. Wendy's

What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.

The restaurant industry is no different. Throughout 2012’s fourth quarter, various consultants, chefs, and operators gazed into their crystal balls and forecasted the hot restaurant ideas and issues of 2013.

The following 10 trends, according to those experts, seem most likely to impact quick-service and fast-casual restaurants this year.

Java Jive

We love our coffee in the U.S.

Whether the java is hot or cold, plain or flavored, we’re guzzling, sipping, gulping, and otherwise downing north of 400 million cups of Joe every day. In fact, a survey from the National Coffee Association (NCA) indicates that coffee has moved ahead of soft drinks as the most popular U.S. beverage, enjoyed by an estimated 73 percent of consumers at least once a week in early 2012.