Stevi B's Pizza
At an Independence Day parade this year, a Mustang convertible rolled down the route decked out in red, white, and blue—and lots of signage for frozen yogurt chain TCBY. As the car came into view, someone with trays of yogurt samples approached folks watching the parade and offered a taste.
At McAlister’s Deli, employees greet customers as they approach the counter to place their order and once more as they deliver meals to customers in the dining room. These same employees also walk the dining room, offering to get drink refills, removing meal debris, and assisting with additional needs as they arise. It’s a full-service restaurant approach in a quick-service operation, one that’s paying dividends for many quick serves both in terms of great customer service and boosting the bottom line.