Whole-grain products are no longer a niche part of the foodservice industry. Seventy-two percent of consumers want more whole-grain products from restaurants, according to a 2014 International Food Information Council survey. And some 10,000 food items with the whole-grain stamp brought in $9 billion worth of sales in 42 countries in the year ending October 2014, according to data from market research firm SPINS.
Turnstyle Solutions, a company that helps businesses monetize their Wi-Fi, has formed a new partnership with Subway Restaurants. Customers need only opt-in to the Wi-Fi network at any Subway location in Northern Ontario, Canada, to be rewarded for being a valued customer.
Selling food for profit dates back to the evolution of human society itself: from outside eateries in ancient Rome and China to the evolution of fine dining in France to the mushrooming of the fast-food industry, drive thru, and takeaway inns in the last decade. Restaurants have changed along with the demands of the consumers. The blurring cultural and demographic boundaries—enabled through globalization and technological advancements—have brought together the culinary varieties of the world.
The Subway brand, comprising the world's largest "family" of small business owners - its franchisees - today revealed several key growth milestones in 2014, including the opening of the 30,000th North American store on the George Mason University campus.
Other milestones include:
Opened 2,609 new store locations worldwide
2,000th store opening in the United Kingdom and Ireland (located at the Jarman Leisure Park in Hemel, Hempstead, United Kingdom)
13,000th international location (located in a KOCH department store in Tijucas, Brazil)
Pure Bioscience Inc., creator of the patented silver dihydrogen citrate antimicrobial, broadened its Subway Restaurants sales and marketing initiative as an invited, preferred vendor presenter at the January 2015 Subway Winter Meeting of Multi-Unit Owners in Miami, Florida.
The conference was attended by multi-unit owners and development agents representing the nearly 27,000 Subway stores nationwide. The development agents are responsible for franchise store growth and managing franchise development.
The Subway restaurant chain, which started baking bread fresh daily in each restaurant in 1983, recently recognized its three bread suppliers for helping the brand develop its best bread yet.
Lineage Logistics, ARYZTA and Southwest Baking each played a key role in the brand's overall bread improvement efforts as well as helping Subway achieve the specific goal of increasing whole grains to 51 percent in the 9-Grain Wheat bread (which now provides 100 percent of a person's daily Whole Grain requirement per Footlong sandwich).
This week’s introduction of new Grilled Chicken Strips—premium cut, all white meat chicken expertly prepared, lightly seasoned, and grilled with no artificial preservatives, flavors, or colors—is the latest example of the Subway brand’s commitment to always improving its menu for consumers.
Canadians looking for that premium steak house taste need to look no further than Subway Restaurants with the launch of the new Prime Rib Melt. Made with Canadian beef tossed in an au jus glaze, topped with sliced Cheddar cheese, and served on toasted Italian bread, this sandwich is available at participating locations across Canada for a limited time.
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay.
Subway and Diet Coke are collaborating to give Taylor Swift fans the once-in-a-lifetime chance to meet the global superstar and seven-time Grammy Award–winning artist, whose new album, 1989, is available for pre-buy online and in stores on October 27.
“Taylor’s new album is highly anticipated. We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” says Tony Pace, chief marketing officer for Subway Restaurants. “That’s why we’re glad to collaborate with Diet Coke, to deliver exclusive access and experiences that fans cannot find anywhere else.”