Subway

To Discount or Not To Discount

Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy?

A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu. But that doesn't mean the category has forsaken discounts as its primary traffic-driving tactic.

Kick It Up a Notch

Some like it hot. And some like it even hotter. Fiery dishes are heating up limited-service menus as operators increasingly recognize consumers’ growing interest in spicy, hot entrées.

A 2013 Consumer Flavor Trend Report by Chicago-based restaurant market research firm Technomic found that a majority of Americans (54 percent) now prefer hot or spicy foods, sauces, dips, and condiments. That’s up from 48 percent in 2011 and 46 percent in 2009.

Subway Releases Survey on Consumers' Super Bowl Habits

Subway wrapped up a survey of 1,000 men and women ages 18–54 to get their thoughts on the upcoming Super Bowl game. The brand found 88 percent of people would eat healthy food if it was served at their Super Bowl party, and 28 percent of people will stick to their New Year’s resolution of counting calories, as opposed to 13 percent who will forego those resolutions.

Subway Answers First Lady's Call to Market Healthier Kids’ Meals

First Lady Michelle Obama announced that Subway restaurants joined the Partnership for a Healthier America (PHA) in a three-year commitment to promote healthier choices to kids, including launching its largest kid-targeted marketing effort to date. As part of its commitment, Subway will launch a series of new and fun campaigns aimed at increasing fruit and vegetable consumption in children; set and implement new marketing standards to kids; and strengthen its already-nutritious children’s menu offerings.

Subway Launches Jalapeno Cheddar Bread

Jalapeno Cheddar Bread Subway

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As temperatures drop across the country, so do the prices on Subway fan favorites. Customers can warm up with the restaurant chain’s latest innovation, Jalapeno Cheddar Bread, which will be available for a limited time in the new year, beginning Wednesday, January 1. Joining the latest savory addition is the return of the fan favorite $5 Any Regular Footlong offer.

Back by popular demand, Subway sandwich lovers can enjoy a choice of more than 20 $5 Footlong varieties, including the Subway Melt, Turkey & Black Forest Ham, and Oven Roasted Chicken.

Sustainability 2.0

When Arianne Bennett opened the Amsterdam Falafelshop in Washington, D.C., in 2004, she had some ambitious sustainability aims: green products, solar power, composting, community dumpsters. She had a vision of creating her own eco-friendly utopia in a world only then beginning to ride the sustainability wave, an adventure then entwined with environmental stewardship.

“We wanted to be as lean as possible … and we were careful about everything from the packaging we chose to the number of napkins we distributed,” Bennett says.

Subway Turns Up the Heat with Fiery Promotion

SUBWAY Restaurants, in collaboration with leading Canadian distributor Entertainment One, is turning up the heat. The chain has launched a new, limited edition line of Fiery Footlong sandwiches which feature a creamy new Sriracha sauce. And to further spice up the SUBWAY Restaurants experience, a new branded promotion launched on November 1, 2013 in support of the second film in Lionsgate's global blockbuster Hunger Games feature film franchise, The Hunger Games: Catching Fire.

Subway Brings Back Global Challenge for Round Two

To kick off Global Entrepreneurship Week, the Subway restaurant chain and Young & Successful Media, owners of the YSN network, have launched the second Subway Global Challenge, a business simulation game that will enable thousands of players to build, train, operate, and promote their own virtual Subway restaurants as a way to learn business development and entrepreneurial start-up skills. The competition is a widely distributed global online competition and allows aspiring entrepreneurs to compete against their peers in over 100 countries.

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