Subway is doubling down on its sustainability efforts. During a press conference in a New York City restaurant on Tuesday, May 6, brand executives discussed the quick-serve chain’s latest innovations in green sourcing, among other news.
With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that established national concepts could learn a thing or two from these smaller, younger chains. According to a nationwide study on consumers’ favorite quick-service chains from Market Force Information, brands like Firehouse Subs, Qdoba, and Papa Murphy’s rank better for customer satisfaction compared to more established category players like Subway, Taco Bell, and Pizza Hut.
Fast food gets a bad rap. The industry is actively cutting back on calories, sodium, trans fats, high fructose corn syrup, and other ingredient components that are detrimental to nutrition, but consumers and watchdogs alike are still quick to point fingers when the nation’s health woes come under debate.
Q: Other restaurants seem to be moving away from 99-cent-and-under value menus. So what is the right discounting strategy?
A: True, McDonald's has replaced its Value Menu with the Dollar Menu & More, and Wendy's 99 Cent Menu has been reconceived as the Right Price Right Size menu. But that doesn't mean the category has forsaken discounts as its primary traffic-driving tactic.
Some like it hot. And some like it even hotter. Fiery dishes are heating up limited-service menus as operators increasingly recognize consumers’ growing interest in spicy, hot entrées.
A 2013 Consumer Flavor Trend Report by Chicago-based restaurant market research firm Technomic found that a majority of Americans (54 percent) now prefer hot or spicy foods, sauces, dips, and condiments. That’s up from 48 percent in 2011 and 46 percent in 2009.
Univision Communications Inc., the leading media company serving Hispanic America, and Subway Restaurants announced a new partnership, including six integrations of Subway products and restaurants into Televisa’s hit telenovela, “Qué Pobres Tan Ricos” (Poor, But Rich).
Subway wrapped up a survey of 1,000 men and women ages 18–54 to get their thoughts on the upcoming Super Bowl game. The brand found 88 percent of people would eat healthy food if it was served at their Super Bowl party, and 28 percent of people will stick to their New Year’s resolution of counting calories, as opposed to 13 percent who will forego those resolutions.
First Lady Michelle Obama announced that Subway restaurants joined the Partnership for a Healthier America (PHA) in a three-year commitment to promote healthier choices to kids, including launching its largest kid-targeted marketing effort to date. As part of its commitment, Subway will launch a series of new and fun campaigns aimed at increasing fruit and vegetable consumption in children; set and implement new marketing standards to kids; and strengthen its already-nutritious children’s menu offerings.
Technomic has announced the winners of the 2014 Chain Restaurant Consumers' Choice Awards, which are based on consumer responses to the research and consulting firm's ongoing brand study.
As temperatures drop across the country, so do the prices on Subway fan favorites. Customers can warm up with the restaurant chain’s latest innovation, Jalapeno Cheddar Bread, which will be available for a limited time in the new year, beginning Wednesday, January 1. Joining the latest savory addition is the return of the fan favorite $5 Any Regular Footlong offer.
Back by popular demand, Subway sandwich lovers can enjoy a choice of more than 20 $5 Footlong varieties, including the Subway Melt, Turkey & Black Forest Ham, and Oven Roasted Chicken.